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Upcoming OI-Members-Only Live Zoom Discussions
Thursday, February 6, 2025 OI member Tony Wagner, Strategic America, will lead our first discussion on his latest for the OI blog, ‘What my kids taught me about email marketing.’ Thursday, February 13, 2025 OI member Paul Christmann, rasa,io, will lead our first discussion on his latest for the OI blog, ‘The Power of Serendipity: How Randomness Enhances Personalization.’ Thursday, February 20, 2025 OI member Ryan Phelan, RPE Origin, will lead our first discussion on his latest for the OI blog, ‘My three words for 2025: Movement leaves marks.”’ Thursday, February 27, 2025 Our first discussion will be announced soon! Our second discussion will be announced Tuesday, February 26, 2025. Thursday, March 6, 2025 OI member Chris Marriott, Email Connect, will lead our first discussion on his latest for the OI blog, ‘Email Marketing Foundations: Mastering the NoSQL and Relational Divide.’
Save the Date! Early Bird Pricing Ends February 14, 2025!

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Latest Email Blogs

Chris Marriott

04 February 2025

The ESP RFP Reckoning: Why 2025 is Decision Time for Brands

The time has come for brands to dust off their vendor evaluation playbooks because, in 2025, many will need to reconsider their ESP (Email Service Provider) partnerships. The seeds of this reckoning were sown back in 2020 when the COVID-19 lockdowns ...

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