Everything You Ever Wanted to Know about Changing ESP's.

A comendium of articles on changing or replacing your Email Service Provider

How to Change ESP's Part 1

Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part I of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who was heavily involved in managing one ESP change and lightly involved in another.

How to Change ESP's, Part 2

Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part II of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who was heavily involved in managing one ESP change and lightly involved in another.

Self-Sender: What To Know Before You Ditch Your ESP

"It is almost ridiculous how much money you can save by being a self-sender. At Zeeto, our ROI has doubled since we went down the path of self-sending – even though we have experienced each and every one of the cons outlined"

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