OI Webinars, Reports and Initiatives
|
Checklist for Email Marketing Success in 2025:
|
Checklist for Email Marketing Success in 2025:
|
|
Findings:
|
The New Age of Email Marketing:  |
|
Creating an Effective Distributed Email Marketing Program:
|
2025 Budget Planning for Email Marketers:
|
|
For Email Marketers: Deliverability AMA (Ask Me Anything)
|
The 2024 Masters of Email Marketing Metrics
|
| For Email Marketers: Using Generative AI for Data Analysis and Reporting |
|
|
|
Download PDF of Presentation Deck
|
| For Email Marketers: Using Generative AI for Campaign Development (not just copywriting!) |
|
|
|
Download PDF of Presentation Deck
|
|
New Research:
|
|
|
Segmentation:
|
Email Newsletters: Conversions, KPIs, Measuring Success, and Optimization |
|
The OI Masters of Email Metrics Quiz 2022
|
Community Update on Apple's Mail Privacy Protection (MPP)
|
|
Racial Diversity in the Email Industry:
|
2022 Benchmark Report: Racial Diversity in the Email Industry
|
|
Compliant Email Marketing:  |
Catching You Up on the Latest from
|
|
Diversity in the Email Industry:
|
Get Ready for a Big Change to
|
|
Introducing the OI Metrics Project:
|
The Email Metrics Project  |
|
Hiring Diversity: How to Do It
|
Ask Me Anything:
|
|
Wait, What?! I'm a Bronto Customer. What do I do now?!
|
Pixelgeddon: Thriving in a Post-Pixel Email Marketing World
|
|
2021 Benchmark Report Highlights:
|
1Q'2021 Benchmark Report:
|
|
Webinar: Highlights of
|
Special Report: Career Journeys
|
|
Racial Diversity in the Email Industry:
|
|
