This week I sat down with the folks from Webbula to take a look at their newly launched email hygiene tool. Let’s take a look under the hood: Webbula has been in business for 10 years. Starting as an email service provider, they noticed that customers often struggled with deliverability and...

Unboxing Campaign-Genius Campaign-Genius is a dynamic email tool based out of Seattle and is one of the entries of a growing category of real-time imaging tools such as Movable Ink and LiveClicker. It’s parent company, Say It Visually, was founded in 2008 and was a pioneer in the field of “Explainer...

Kickbox is a email verification company based in Dallas, Tx, with offices in New York City and London.  An important differentiator is that Kickbox is GDPR compliant. The technology was developed by a core team of engineers who have been building anti-spam technology for the last 12 years, and have owned...

            Give your users an email editor they will love.   400+ Paying customers ~500,000 Monthly user sessions 20 Languages supported       A make-vs-buy "no brainer" BEE Plugin is an AngularJS web plugin, easily and quickly embeddable in your SaaS application. It's highly configurable...

  Research shows that marketers can see a 760% increase in revenue when they segment their email marketing campaigns. If you're not using advanced segmentation and dynamic content in your email marketing messages, then you're losing money and sales. It's that simple. Unfortunately, the process to use personalization and dynamic content...

NeverBounce is a Cleveland, OH based Email Verification company that began life as a digital marketing agency. 

MessageGears is an Atlanta-based ESP that works with large B2C Enterprise brands such as Expedia, Chick-fil-a, and Ebates. They have what they term a Hybrid system (that we will get into in a bit) which provides their main differentiation and selling point. They see the three main requirements for any ESP working with these types of clients to be:

This week, we are looking under the hood of Fresh Relevance, who provides real-time personalization and automation across email and web to optimize revenue for e-commerce companies. Based in the UK with US offices in Boston, they enable marketers to track all behavior in real-time and use this data to personalize the shoppers journey on all channels and devices. They boast about 550 websites using their technology.

Personalization has been a common term in the email industry for years. The theory is that if you customize and personalize an email message, the recipient is much more likely to engage with the content, more likely to open, and more likely to click through. The problem is that different people have different ideas what personalization means.

In today’s Unboxing article we look at Ongage, a seven year old profitable email marketing technology company based in Israel with corporate offices in New York City. Ongage has carved out a very unique niche for themselves in the email technology universe as an independent front end for ESP’s and SMTP’s with their sweet spot being the SMTP/MTA world which often lacks a front end of their own. It also allows you to integrate multiple SMTP’s into a single common interface. Let’s open it up and look under the hood, starting with the list of recommended vendors that Ongage has integrated with: 

For our first Unboxing article of 2018, we are going to examine dynamically generated content creation in email developed by Movable Ink. Look for a new Unboxing article each month. 

Every Friday, the OI members get to pitch the Membership on their latest tools and services. This is the August Edition. Dela Quist Says: Many of you will already be familiar with the Touchstone testing platform for subject lines and will be interested to hear that we have also developed a reporting dashboard...

Today we are excited to give you an Only Influencers EXCLUSIVE: the first look at eDataSource’s Delivery Index tool which is launching this week. Delivery Index is similar to products such as Return Path’s excellent Sender Score tool, which has been an industry standard for many years. I sat down this week with eDataSource CEO, G.B. Heidarsson who gave me a pre-launch walkthrough of the product.

Each week, the Only Influencers members get to pitch the membership on their latest and greatest tools, services, and studies. Here is the June edition of the Best of the Friday Pitches:

What if you could guarantee that you would have 100% deliverability and 3x the open rate for your email marketing programs? That is the promise of some new technology being developed to help marketers deliver the content of their emails in the format preferred by a large segment of the population: chatbots. 

Every Friday, the OI Membership gets to pitch the community on their latest and greatest innovations. Here is the latest set of innovations: 

Every Friday, Members of Only Influencers get to pitch their latest tools and products to the OI membership. Here are this week's best pitches: 

Every Friday the Only Influencers members gets to pitch the membership on their latest tools and services. These are the Best of the Week; 

Chris Arrendale says: Inbox Pros now offers a way for email marketing departments to no longer worry about monitoring email campaign replies, using our new service Reply Monitor: What are email marketing replies? When sending marketing emails, it is expected to receive replies such as, unsubscribe requests, out-of-office replies, an inquiry...

Every Friday, members of Only Influencers gets to pitch their products and services to the membership. Here are the best pitches from Jan 20th: