What does the introduction of Amazon ESP mean to email marketing?

christian-wiediger-rymh7EZPqRs-unsplash-smaller

You may have seen the recent announcement by Amazon that they are going to let their brands and sellers send out marketing emails. It’s generated a lot of chatter, with some expressing concerns that the move could result in a new wave of spam hitting inboxes. How could this impact email's...

Continue reading
  33 Hits

3 Reasons Email Marketing excels in a crisis

jason-leung-N2JUQtT5i40-unsplash-600

The world has had its fair share of crisis, I don’t need to remind you of the pandemic we’re still recovering from! In the UK, our nation has been catapulted from one unrest to the next. From Brexit and the Pandemic, to the rising fuel costs and now to the passing...

Continue reading
  137 Hits

Whew! Gmail's Campaign Guidelines for Political Email

element5-digital-ls8Kc0P9hAA-unsplash-cropped-600

It started with a letter to the FEC, then took us on a whirlwind of emotion through the landscape of political email, and has landed us back to where we began. And where was that? With best practices. In June, Axios posted an article detailing Gmail’s move to allow political spam...

Continue reading
  178 Hits

Digital Marketers Are Afraid to Make Mistakes: 4 Negative Repercussions

jelleke-vanooteghem-kabtmcdcAbk-unsplash-600

Basketball hall of famer and greatest of all time Michael Jordan once said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And...

Continue reading
  404 Hits

3 Reasons Why Your Promo Emails Might Be Bad

maria-teneva-vf4O1OwtPnk-unsplash-600

In some of our projects, promotional emails bring up to 80% of all the sales from email communication. If you see that your promotional emails are no longer effective, search for the reasons and improve the situation as fast as you can.   How to understand that your emails are bad...

Continue reading
  216 Hits

The four key stages of email marketing

david-pisnoy-S_ao-YqXl2w-unsplash-600

Recently I had the honour of teaching a group of eager University students who wanted to learn everything there is to know about email marketing. It promised to be a fantastic experience, especially given the venue: the stunning city of Barcelona. But there was a catch. I had to teach these...

Continue reading
  323 Hits

5 reasons newsletters are a must for your B2B Business

09-Pitkar-Picture1

I am currently navigating the B2B SaaS world with Hurix digital. As part of our email marketing strategy, we decided to start a monthly newsletter for customers and potential prospects alike. At Hurix our products have a very niche audience, so a monthly newsletter will deliver specific messages to particular profiles....

Continue reading
  343 Hits

11 Communications Tips for a Business Crisis

issy-bailey-tEIHSmfwznM-unsplash-600

Last year, one of my littles made a trip to the emergency room. Throughout 98% of the experience, I felt widely out of control; especially since my job as a deliverability specialist requires me to be the one with the answers or at least with the means to find the answers....

Continue reading
  300 Hits

Why September is the best time to re-engage your inactives

toa-heftiba-_UIVmIBB3JU-unsplash-600

Now the summer is over and our thoughts are already fully focussed on the upcoming holiday season. In particular we are increasing our focus on re-engagement. The goal is to re-engage as many inactive subscribers as possible before Black Friday. If you are like most businesses, your focus is on customers...

Continue reading
  785 Hits

Gmail & The FEC:  High Noon For Email?

solen-feyissa-vgNE0P7Pz9M-unsplash-600

While movie Westerns have largely gone out of style (replaced by superhero films?), they’ve left a useful collection of archetypes floating around the meme-o-sphere. When the news of Google’s offer to route authorized political emails to the inbox started breaking, the cliché of the ‘Bad Sheriff’ popped to mind. If you’ve...

Continue reading
Tags:
  396 Hits

Ask the OI Experts: How is threat of a recession influencing email marketing holiday plans?

ussama-azam-26h317_UMYM-unsplash-600

If you happen to come across one of our Webbula posts on LinkedIn or Twitter, or stumble across the Webbula blog, you will find one of our most common series called, “Ask the Experts.” Webbula launched this series in 2021 to share the voices of email experts on various topics within...

Continue reading
  652 Hits

What to do when your email team breaks down

sarah-kilian-52jRtc2S_VE-unsplash-600

I don't know about you, but I am crazy-busy these days. Not to brag about my agency, but I think it reflects the general increase in email marketing and all the attention we and other marketers and agencies are getting lately. And while I love hearing the phone ring and seeing...

Continue reading
  399 Hits

How to improve as an email marketer: 5 Lessons learned from 20 years in email marketing

08-Duffy-1

I’ve realised that as I write this, I’ve just hit 20 years in Email Marketing. Back in August 2002 I started my first job as Marketing Executive for a company that sold computers, printers, and peripherals to government and corporates. This is where, as a fresh-faced (and thinner) graduate I discovered...

Continue reading
  493 Hits

NFT are just like Email

mo-eJymAZsXupQ-unsplash-600

Many of you have been seeing the buzz about NFTs. That buzz has crept into the world of digital marketing. Unfortunately, the buzz is disconnected from awareness and understanding. Most people reject what they don’t know (me included). A six months deep-dive convinced me that the future of digital marketing includes...

Continue reading
  876 Hits

How to Make Your Email Marketing Content Relevant

08-Morneau-1

I choose data, analytics, and research before emotion and personal preference to influence my website and or email content. We each have unique talents that we bring to the market whether as a team member and employee, or entrepreneur.  Sometimes I’ve found I’m too close to a topic to have an...

Continue reading
  519 Hits

Conversations, not just communications – keeping your subscribers interested over time.

mimi-thian-lp1AKIUV3yo-unsplash-600

Great conversation is one of the joys of life. It entertains, informs, and engages. What lessons can we learn from breaking down the art of good chat. And how can we use this to develop our planning and content approach. Developing our emails from simply communications to conversations. Don’t talk at...

Continue reading
  568 Hits

ESPs and CDPs Have Collided. Get Ready for ESCDPs!

clay-banks-odoykoPOF3E-unsplash-600

I wrote the following back in June of 2020: …let’s take a look at what a CDP is supposed to do. 1. Data Aggregation : Organize all customer data and keep it available for immediate use. Some technical resources are required to set up and maintain the CDP, but they don’t...

Continue reading
Tags:
  1957 Hits

5 Ways that Rebranding a Company is Like Planning an Email Campaign

nick-fewings-zF_pTLx_Dkg-unsplash-600

In 2021 my company FreshAddress merged with TowerData; in May 2022 we announced our rebrand as AtData. As part of the rebranding effort, we created a new company story, rethinking what our company represents. With all of the mergers and acquisitions in the marketing technology space over the last few years,...

Continue reading
  362 Hits

Four steps to get data into your ESP so you can send better email

07-Barlatt-1

As third-party cookies are scheduled to disappear, it is becoming more important to collect zero-party and first-party data to improve automation and personalization in your campaigns. Your ESP can be the best place to gather this first-hand data, as I explained in an earlier OI post (Zero/First Party Data and your...

Continue reading
  562 Hits

An open mind is one of your most important data tools

natasha-connell-byp5TTxUbL0-unsplash-600

The Holistic team and I discovered something unexpected recently while analyzing activity in a client's customer database. This surprising information shed new light on how we segment customers and how we message them based on what our data is telling us. Although our program is still a work in progress, I'm...

Continue reading
  565 Hits