Well, folks, we made it to a new year again. I wasn't sure that we would. Not that we would face another earth-shattering kaboom or see the Four Horsemen of the Apocalypse riding over the hills. But it seems as if we've been in survival mode for so long I wouldn't...

We are all familiar with the experience. Pick your favorite online application: Netflix. Facebook. Amazon, or my personal go-to app - Spotify. They all use recommendation systems to enhance your personalized experience. Undoubtedly, you’ve been left staring at what feels like an endless loop of redundant content. Clicked that video about...

And… now for part 2, the top 10 posts published last year on the Only Influencers blog! Be sure to circle back to read part 1 if you missed it. What makes it a top post? Earning more than 2,000 views! Fewer than 25% of the posts published met that threshold...

One of my favorite things to do at the start of the year is to look back at the most popular posts from last year on the Only Influencers blog! Any post that got more than 2,000 views qualifies! But this is about more than bragging rights – all of these...

Picture this: it’s the Tuesday of Thanksgiving week, and I’m deep in the trenches, scheduling one of many emails set to go out between Thanksgiving and Cyber Monday. If you’re in email marketing, you know just how chaotic this time of year can be. The inbox is equally chaotic for consumers—a...

As email marketers, we’re focused on nurturing human relationships in our work. But sometimes we get so caught up in chasing trends and the latest AI model that we forget about the person in our strategies. In mid-October, my wife and I welcomed our second child into the world. Paternity leave...

As email marketing teams grow, their processes and flows become more complex and less efficient, and preparing email campaigns becomes more time-consuming. By expanding a team, one expects to have time to do more work—and not that the work will take longer. What are the ways to get better results in...

It’s that time of year again when we either look back at what happened over the past year or what’s coming in the year ahead. Looking back and writing about what happened is easy, so I figured I would try to tackle some predictions for the New Year. I promise to...

For the better part of the past two decades, email marketing’s return on investment has hovered around 40:1, according to a variety of sources. For instance, a recent Litmus survey of more than 2,000 marketers found that email marketing’s ROI is 36:1. That means the average brand can expect to earn...

The simple answer is that it should be both. But there is sometimes a gap between that combined vision and how marketers practice email marketing. Because of short-term business pressures, or simply a lack of understanding, many marketers prioritize sales over relationship-building. They assume that, or at least act as if,...

When Andy King asked me to curate a collection of noteworthy emails for Email Love and join him on his Email Love podcast, I knew right away my theme would be designing emails for images off, as this has always been something I’ve advocated for – ever since I performed my...

Headlines warn that AI is set to automate millions of jobs, potentially displacing entire segments of the workforce. They’re right. According to a report by Goldman Sachs, AI could affect 300 million jobs globally, with up to 25% of tasks in the U.S. and Europe being automated. Yet history tells us...

Can AI take over the whole email creation process? Does it match human creativity in crafting a full-fledged campaign? And are email marketers at risk of losing their jobs to artificial intelligence? Since AI is revolutionizing email marketing, my team and I decided to put this emerging technology to the ultimate...

How can you stay a step ahead in the AI race? That's a great question, and there's no single definitive answer. In my opinion, the best approach is to commit to continuous learning and remain open to new information. What do I mean by that? Well, many people tend to compare...

"They basically all do the same thing". That’s a lot of marketers' views on ESPs, and if we take the basic purpose of sending and tracking a bunch of emails then yes, this is true. But those of you in the Only Influencers (OI) community know this isn’t really the case....

WARNING: What you’re about to read might challenge your beliefs, shake your complacency, and make you rethink everything you thought you knew about email marketing. Consider yourself warned. I’m not here to sugarcoat the truth or coddle fragile egos. My mission is clear: to cut through the noise, the endless chatter,...

Today, I’d like to share some insights into unsubscribes—an approach I’ve used for years and highly recommend, especially with the holiday season approaching. Unsubscribes can feel alarming; they’re often seen as a sign that something is wrong with your content, personalization, or offers. But unsubscribes shouldn't be viewed as a single...

I started thinking about this over-sunsetting while working with one of my clients. They are probably one of the strongest performing senders I’ve ever met. BUT they are struggling with list retention and growth. It kills me to see well-intentioned senders struggle with their business when they are doing all the...

As Q4 and the holiday madness swings into high gear, I want to look back at everything I've learned in the last 12 months, at how that shaped our business and my conversations with marketers and executives, and how it will affect our communal outlook and planning for 2025 and beyond....

Summary Have you noticed a shift in the email marketing landscape? As the lines blur between digital channels, channel experts are being asked to deliver more than just great email campaigns — they’re now expected to create unified, seamless experiences across web, social, SMS, and more. This blog dives into the...