If you work in B2B, getting spam is a daily occurrence. Not just the typical spam that vanishes into your junk file, but unsolicited one-to-one emails that are just as worthless.
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Ryan Phelan is Managing Director of RPEOrigin.
With nearly two decades of online marketing experience, Ryan has focused on driving successful growth strategies for high growth SaaS software and online companies.
Throughout his career, Ryan has focused on driving strategy and high growth SaaS software companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA, Ryan’s experience and history in the industry is unequaled.
From time to time, the discussion on the Only Influencers' Email list turns to whether we as marketers need to be complex or not. Some email marketers say "Blast away!" Others say, "Let's be smarter than the average bear."
Let's get one thing straight right away: if you see yourself as a button-pusher, and if your email strategy is just to blast out campaign after campaign, this article is not for you. Unless you hunger for more. In which case, stick around.
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Well, it’s past that time of year again. Yes, past. Many companies start planning for the holiday season back in March, so if you’re just starting now…..hurry. Even if you’ve started, begin thinking now about what you can do to juice things up, and survive the holiday rush. Because let’s all admit it, volume will go up and consumers will go crazy. How do you be a hero, try something new and survive the hectic holiday period? Let’s take a look at the things you can do to save yourself and your team.
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Adestra: Introducing Automation Program Builder: The right message, to the right person, at the right time. Automatically.
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