Everything You Ever Wanted to Know about Getting Started in Email Marketing
A compendium of articles about learning to be an Email Marketing Professional
Starting a new position is usually a challenge, and when that new position is in email marketing, it can be even tougher.
After 12 months doing email marketing, you’ll have a whole new perspective about those areas, plus additional epiphanies changing the way you do things. Here’s what to expect when year two rolls around (hint: you’re still breathing into a paper bag when you hit the send button).
Over the last year, I’ve had the opportunity to help build out an entirely new attrition program. An attrition program tries to get customers who have left your product or service to come back – and it goes by a different name in every organization I’ve ever worked with.
Starting a new position is usually a challenge, and when that new position is in email marketing, it can be even tougher. Email marketing is an industry that evolves almost overnight. On top of that, starting at a company means not only learning office dynamics, but how each team and person approaches that company’s email marketing program.
Have you taken on a new role? With the average tenure of email marketers at just under those of politicians and CMOs, new leaders and managers need to think about the first 90 days both tactically and strategically.
I remember when I learned I was going to be responsible for email marketing for a new employer. My first reaction was “ok, what did I get into?” After the first bit of panic wore off, I developed a plan to educate myself and get immersed in the channel. Hopefully the tips below, which are based on how I learned the business, will help those who are new to this wonderful industry.
Email marketing sounds old school; outdated and uncool. Digital marketing is supposed to be about creating cutting edge campaigns that everyone talks about. Email probably isn't what you had in mind as your first digital job, but if you’re lucky enough to have scored that gig, chances are you won't want to leave it now. Your first week will be a whirlwind of learning about clients' campaigns and your company's methodologies