April PaigeApril Paige is Marketing and Communications Manager at AtData who drives business results and ROI by leveraging diversified experience and a passion for creativity to continually advance and achieve company goals.

She has a record of success in delivering multi-million-dollar revenue and profit growth while executing innovative, cost effective marketing strategies, programs and initiatives that produce results.

Trust and data privacy are more connected than ever. What are you doing to enhance them?

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In the early days of mass advertising, customer trust was a tagline – "The most trusted name in widgets!"   But brands didn't do much to earn that trust or prove they had it. Thankfully, things have changed over the last 100 years or so. Data privacy and security are now everyone's...

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5 Ways that Rebranding a Company is Like Planning an Email Campaign

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In 2021 my company FreshAddress merged with TowerData; in May 2022 we announced our rebrand as AtData. As part of the rebranding effort, we created a new company story, rethinking what our company represents. With all of the mergers and acquisitions in the marketing technology space over the last few years,...

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Turning Subscribers into Loyalists, Part 3: Email and Loyalty for SaaS Brands 

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In my two earlier Only Influencers (OI) blog posts on customer loyalty and email (find them here and here), I focused mainly on converting B2C subscribers into loyal customers. But loyalty is a major concern for B2B marketers, too, especially for "Software as a Service" (SaaS) brands, where you are selling...

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Turning Subscribers into Loyalists, Part 2 – the Empathy Connection

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In my first Only Influencers post, 8 Tips to Turn Subscribers into Loyalists, I shared tactical advice on how to use the power of email to help your subscribers become loyal customers.  Each tip is something you could employ quickly to encourage your email subscribers to connect with your brand and...

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8 Tips to Turn Subscribers into Loyalists

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I've been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data.  Two questions in particular keep coming back to mind: How can an email team turn subscribers...

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List Hygiene Matters Even More Today

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Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms.  Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible to navigate...

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