I had some high hopes when I started using AI a year ago. I believed using AI tools would save me timeenhance email performanceproduce superior email copy. I wrote about assumptions #2 & #3 in AI For The Win. Even after proving that AI didn’t always produce superior email...
Email Marketing continues to prove its value on a regular basis. When a brand sends an Email they know who opened, clicked, purchased, even down to what they purchased. This data helps in developing targeted Email segmentation plans. Does this mean Email Marketing is easy? If you are doing batch and blast it can appear easy but Email is complex when done right. However, the payoff is worth the effort. Some people believe that Social is easier since in real time you can post content and get instant likes. But is this really the same thing?
Change is hard! With email, change can even be more overwhelming because what you are doing now is likely something with which you are comfortable. However, isn’t it time to leave that comfort zone? We tend to lose sight over the impact that small changes to our email program can have. We test subject lines and day of week, the length of the email, text vs. image, and the frequency in which a subscriber should be mailed, etc. The list of what you can test goes on and on. Testing is great because it provides us good insight into how we should be engaging with our subscribers. However, one of the things I don’t see happening often is a change in the creative template. Both with my clients and what I see as a consumer (and yes, I get tons of emails) I see the same template time and time again.
Restaurants utilizing email to increase loyalty Ho...
MochaBear Marketing MochaBear Marketing, is an email marketing consulting company that develops data driven marketing strategies with the end goal being to entice your customers to be better customers. Their focus is on email program optimization strategy, program planning and implementation and platform migration management. The company was founded by Elizabeth...