Kath lives and breathes email marketing. As a world-renowned speaker, trainer, and consultant, she has dedicated over 25 years to helping brands elevate their email marketing strategies. She is the Founder and CEO of Holistic Email Marketing, a boutique consultancy known for its strategic, data-driven approach.
Recognised as one of the leading authorities in email marketing, Kath is a two-time international bestselling author of Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers. Her expertise extends beyond consultancy and writing - she also founded the Holistic Email Academy, where she trains marketers worldwide on email strategy, design, automation, and persuasion.
Kath’s thought leadership has earned her numerous accolades, including being named Email Marketing Thought Leader of the Year by the ANA/EEC. She has spoken at over 200 conferences globally, judged industry awards, and contributed extensively to the evolution of email marketing best practices.
Find her book on Amazon, or explore her latest insights at Holistic Email Marketing
The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they're saying about me?) or open up new vistas for email marketers.
"Machine learning" has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalization on a mass scale. Machine learning,...