kath payKath lives and breathes email marketing, she is not only a world renown speaker and trainer but practices her art with her consultancy, Holistic Email Marketing, where she is Founder and CEO. Many years ago she coined a phrase, Holistic Email Marketing and not only practices this approach within her consultancy, but also teaches it to her students and clients. She is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014).

Using Machine Learning in Email for 'Always On' Optimization

Using Machine Learning in Email for 'Always On' Optimization
"Machine learning" has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalization on a mass scale.Machine learning, at...
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