With over 10 years of experience in email marketing, Ramya Pingali is the Founder and Director of The Email Studio, a boutique agency that specializes in setting up and strategizing email and lifecycle programs for clients across different industries.
Ramya has a master's degree in International Business and Management and an executive education certificate in Digital Marketing Analytics from MIT Sloan School of Management.
Her key competencies include email marketing, CRM, lifecycle marketing, customer segmentation, stakeholder management, A/B testing, database marketing, and various email service providers and tools.
Ramya has successfully led and executed multiple email marketing campaigns, migrations, automations, and optimizations, delivering significant improvements in open rates, click rates, redemption rates, and sender scores.
She has also built a team of enthusiastic, smart, and hard-working individuals who share her passion for email marketing and customer engagement.
Introduction The digital age is fuelled by personalization. The more aligned an experience is with an individual’s preferences, the more likely they are to engage and convert. And nowhere is this more relevant than in email marketing. Let's deep dive into advanced strategies, innovations, and what the future holds for personalized...
The Evolution and Future of Email Marketing In the fast-paced world of digital marketing, one constant has been the power and resilience of email marketing. While the advent of email dates back to the '70s, it wasn't until the early '90s that companies began to recognize its potential for business communications....
Today we're diving into the world of email campaigns, but not just any campaigns—ones that nurture and grow your relationship with your audience. Trust me, there's a difference between email lists and loyal communities, and we're aiming for the latter. What Does 'Nurturing' Even Mean? Nurturing is like taking care of...
In the world of marketing, understanding customer behaviour is crucial for developing effective strategies that lead to higher customer engagement and improved business performance. One powerful model that aids in achieving this is the RFM model. RFM stands for Recency, Frequency, and Monetary Value, and it is widely used to segment...