LiveIntentional Weekly: Google AMP, Facebook Instant Articles, and Guy Fieri

LiveIntentional Weekly: Google AMP, Facebook Instant Articles, and Guy Fieri

Google AMP, Facebook Instant Articles and Apple News are being adopted as ways to combat two of the biggest challenges facing publishers these days: Ad Blocking and Mobile.

But the things that makes these pages so fast – cached content, little to no JavaScript or third party tags – means losing some audience data, high-impact, high-CPM ad units, and, perhaps most importantly, that direct connection between publishers and their readers as a source.

This week, Only Influencers’ partner LiveIntent explains how to make the most of Google AMP, Facebook Instant Articles and Apple News by turning them into the Guy Fieri of publisher content.

 

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