LiveIntentional Weekly: Retargeting 2.0

LiveIntentional Weekly: Retargeting 2.0

Retargeting has been historically thought of as a lower sales funnel, direct response tactic. But there are some problems with cookies, the pieces of code used to identify and retarget customers, that have lead to a rethinking of retargeting strategies.

This week, Only Influencer¹s partner LiveIntent is looking at how brands are changing the way they think about retargeting ads and how those ads are changing the ways customers think about themselves

 

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