LiveIntentional Weekly: The Ugly Duckling of Digital

LiveIntentional Weekly: The Ugly Duckling of Digital

Mark Ash, managing director at Teradata Interactive International, recently told MediaPost’s Sean Hargrave that we’ve seen the end of the days of email being seen as the “ugly duckling” in digital marketing and that, “Email is now the linchpin to our clients as they look to identify people moving from digital marketing’s cookie to in-store purchasing.”

That’s why this week, Only Influencer’s partner LiveIntent is telling the story of how email transformed from a shunned, homely little duckling into what is universally recognized as the most beautiful of all farmland fowl, the swan.

 

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