LiveIntentional Weekly: What Google’s ‘My Activities’ Page Means for Brands

Lost in all the hullaballoo in recent weeks over Pokémon Go was the news that Google recently made available a ‘My Activity’ page, which makes it possible for people to see all the information Google has related to their user login.

So, why exactly is this a big deal? After all, saying Google has a lot of data on people is like saying Squirtle is a Water type Pokémon— like, duh!

This week, Only Influencer’s partner LiveIntent explains why Google’s “My Activity” page is such a huge deal for brands and consumers, all while trying to figure out how LiveIntentional became an official Pokémon spawn location.