LiveIntentional Weekly: What’s an Identity Graph?
One of the most important new technologies to evolve in the past year are Identity Graphs – because they don’t just increase our ability to reach customers across devices, they increase our overall understanding of who these customers are and our ability to market to them.
This week, Only Influencer’s partner LiveIntent explains how Identity Graphs work using Jason Bourne as a use-case. That’s right. It’s ‘The Bourne Identity Graph.’