Cart Abandonment Emails: Big brother marketing or an essential part of your mix?

Cart Abandonment Emails: Big brother marketing or an essential part of your mix?
58% of people said they abandon because shipping costs increased the price too much. 57% said they wanted to get an idea of the price including shipping. 55% said they weren’t ready to purchase and wanted to save the basket for later! 50% said their order didn’t qualify for free shipping and 37% complained shipping costs were shown too late in the process.
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Bill McCloskey
Quite an interesting post Mike! Relished reading it out. It is quintessential to identify the trigger as you mentioned that led th... Read More
Wednesday, 29 April 2015 11:17
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