First Party Marketing Personalization is a Broken Model

03-Dunn-Picture1

For at least a decade, posts and pundits have pushed the notion that personalization is a key — maybe “the” key — to email marketing. Personalization in digital channels seems like a logical, natural goal. People say they like being treated “more personally”.  So, marketing content that is more personal should deliver...

Continue reading
  1627 Hits