How to resolve AdBlock issue? 2021 top posts: Only Influencers blog
We are so grateful to the members of the Only Influencers (OI) community who contribute to our blog! They are all amazing, they are all rock stars, tops in the industry. So this ‘best of’ list isn’t really feedback on the authors; it’s about the topics that reached the right people at the right time in the right channel.
Many of these topics are evergreen; even the ones that are a bit dated have good information to understand the big happenings in the email industry in 2021. All are worth a second look.
Some topics and authors are featured here more than once, including:
- Apple’s Mail Privacy Protection, 4 posts, 10,571 Hits
- Chad S. White, Oracle Marketing Consulting, 3 posts, 7,859 Hits
- Ryan Phelan, RPEOrigin, 2 posts, 6,580 Hits
- Chris Marriott, Email Connect, 2 posts, 4,554 Hits
Without further ado, here are the top OI blog posts of 2021, as judged by the number of views (all posts with 2,000 views or more are listed).
|
#12 |
 |
Using ‘strategic email personalisation’ to increase the standing of email marketing with the C-Suite Sean Duffy, Segmentum |
|
#11 |
 |
2021 state of the ESP RFP survey results and conclusions Chris Marriott, Email Connect |
|
#10 |
 |
Email marketing’s next secret weapon: loyalty programs Chris Marriott, Email Connect |
|
#9 |
 |
7 email metrics to help your bottom-line Jenna Devinney, Webbula |
|
#8 |
 |
Managing the risks and opportunities of pandemic email audience changes Chad S. White, Oracle Marketing Consulting |
|
#7 |
 |
What Apple’s upcoming privacy changes mean for email George Schlossnagle, SparkPost |
|
#6 |
 |
4 ways to ensure your email marketing gets the kudos it deserves Komal Helyer, Pure360 |
|
#5 |
 |
Moving: the life event marketers are overlooking Ryan Phelan, RPEOrigin |
|
#4 |
 |
Jeanne Jennings, Only Influencers |
|
#3 |
 |
Apple’s MPP may drive email design changes that actually hurt customer engagement Chad S. White, Oracle Marketing Consulting |
|
#2 |
 |
The 2 social contracts being broken by Apple’s new privacy protections Chad S. White, Oracle Marketing Consulting |
|
#1 |
 |
How do you define a thought leader? Ryan Phelan, RPEOrigin |
Thanks for reading! Stay tuned for more great content from contributors to the OI blog in 2022!
Photo by Benjamin Davies on Unsplash
About the author
Jeanne Jennings is a recognized expert in the email marketing industry and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable.
She is Founder and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing.
She is also General Manager of the Only Influencers community of email marketing professionals and Chair of the annual Email Innovations Summit in Las Vegas.
Her client list includes B2B, B2C, government and non-profit clients including AARP, Capital One, Consumer Reports, Hasbro, Museum of Science: Boston, National Education Association (NEA), New York Times, UPS, US General Services Administration (GSA), and Verizon.
Jeanne is an adjunct professor at Georgetown University, teaching digital marketing to students earning their Masters in Integrated Marketing Communications from the School of Continuing Studies. She also leads industry as well as private workshops on email marketing topics.
Her book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint; she is a regular contributor to her own Email Optimization Shop blog as well as the Only Influencers blog.
Jeanne is based in Washington, DC, she earned her MBA from Georgetown University (Hoya Saxa!), and she is an avid hockey fan (Let’s Go Caps!).