Jeanne Jennings is a recognized expert in the email marketing industry and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable.
She is Founder and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing.
She is also General Manager of the Only Influencers community of email marketing professionals and Chair of the annual Email Innovations Summit in Las Vegas.
Her client list includes B2B, B2C, government and non-profit clients including AARP, Capital One, Consumer Reports, Hasbro, Museum of Science: Boston, National Education Association (NEA), New York Times, UPS, US General Services Administration (GSA), and Verizon.
Jeanne is an adjunct professor at Georgetown University, teaching digital marketing to students earning their Masters in Integrated Marketing Communications from the School of Continuing Studies. She also leads industry as well as private workshops on email marketing topics.
Her book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint; she is a regular contributor to her own Email Optimization Shop blog as well as the Only Influencers blog.
Jeanne is based in Washington, DC, she earned her MBA from Georgetown University (Hoya Saxa!), and she is an avid hockey fan (Let’s Go Caps!).
As programming chair for Email Innovations World since 2020, I’ve reviewed a lot of proposals to speak. And as someone who’s been speaking at industry conferences for more than 20 years, I’ve probably written nearly as many as I’ve reviewed! So here are some tips to make your speaking proposal stand...
It was such a pleasure to present ’35 Great AI Ideas in 35 Minutes’ with Tamara Gielen, Materialise, at Email Innovations World 2024! For those of you who missed our presentation, I thought I would present 6 of my ideas here, and another 6 on my Email Optimization Shop blog; I’ll...
Assuming your product or service lends itself to try-before-you-buy, a free trial can be an effective way to sell it. I’ve helped create and market a lot of free trials over the course of my career. I started my career in the publishing industry, and free trials can be a good...
During our OI-members-only live discussion last week we ended up on a familiar topic: resends. But the discussion took a twist which has me rethinking my personal stance on them – and how I’ll recommend my clients handle them. I wanted to share it here because this may impact your thinking...
I’ll admit it. I’m a skeptic by nature. It’s not that I don’t like innovation; it’s that I try, at all costs, to avoid ‘bright shiny object’ syndrome. I’ve been playing with AI (some of you may have attended the webinar Tamara Gielen and I did last month on using AI...
I’m back with the rest of our top 10 Only Influencers (OI) blog posts of 2023! If you missed it, check out my previous post with the top 11 to 20 posts of 2023. Revisit the posts you liked, check out the ones you missed, and be sure to join us...
We had so many GREAT blog posts this year that I decided instead of recognizing just the top 10, we would recognize the top 20! We are unique in that we publish perspectives from all segments of the industry: Recognized industry experts as well as those new to the industry Brand-side...
It’s almost International Women’s Day, a day to recognize women who are achieving – and who are also helping other people, women and men, achieve. So here is our list of women whose accomplishments we applaud and appreciate – because they are all incredibly accomplished women who are paying it forward...
Happy New Year!
It's that time again -- our top blog posts of the last year, 2022.
We appreciate the expertise that our blog authors share all year long -- every post provides value to our readers. That said, here are the top reads, based on number of views, of 2022. And many of these are still relevant today, at the start of 2023 -- so check them out!
| #10 |
2021 Top Posts: Only Influencers Blog |
| #9 |
What Are Your 3 Words for 2022? |
| #8 |
Should You Build Your Own ESP? |
| #7 |
Are Opens Really Dead? |
| #6 |
3 Things I Wish I Learned About Email Marketing in College |
| #5 |
Should Emails Expire? Yes and No |
| #4 |
Understand Your Customer's Mindset With Engagement Journey Mapping |
| #3 |
2022 State of the ESP RFP Survey Results and Conclusions |
| #2 |
ESPs and CDPs Have Collided. Get Ready for ESCDPs! |
| #1 |
What's Wrong with Email Marketing? |
Congratulations to those with more than one post on the top ten list:
Photo by Simon Fitall on Unsplash
I am excited to announce that we are accepting speaker proposals for the 8th annual Email Innovations Summit, taking place June 19-21, 2023, at Red Rocks Casino Resort & Spa in Las Vegas, Nevada. This event is a joint production from Only Influencers and Rising Media. Read on to learn more about: my...
Our goal is to have the diversity in the US email industry match that of the United States (US) census by January 2025. Won't you help us by taking the 2022 Racial Diversity in the Email Industry Survey? It's open through October 31, 2022 (we extended it), covering the US, UK,...
This week Only Influencers published our second annual ‘Racial Diversity in the Email Industry’ Benchmark Report. We invite you to download the full report – and to watch our webinar presenting the highlights of that 44-page document. But first, I hope you’ll take a minute to read this blog post about...
We are so grateful to the members of the Only Influencers (OI) community who contribute to our blog! They are all amazing, they are all rock stars, tops in the industry. So this ‘best of’ list isn’t really feedback on the authors; it’s about the topics that reached the right people...
Welcome! We've gathered resources from around the Web to help email marketers understand and prepare for 'pixelgeddon' -- the implementation of Apple's new Privacy Protection initatives around tracking pixels and related email tactics. Have a resource to add? Share it here. Upcoming Webinars On-Demand Webinars and Podcasts Articles and Blog Posts...
2021 Benchmark Report: Diversity in the Email IndustryPublished by Only InfluencersDownload the Free ReportComing Soon! On-Demand Webinar with Highlights! In late 2020 Only Influencers, the original community of email industry professionals, launched a survey asking members of the email industry to share information relating to the ethnic and gender diversity of...
2020 was a difficult year In many ways... but it was a banner year for the Only Influencers Blog! Most of these are still relevant and will be through 2021, so if you're looking for some good industry reads, this is the spot! Here are our top 10 most popular posts...
Earlier this year many of you took our Career Journeys in the Email Industry survey -- thank you! And thanks to our sponsors, Origin Email Agency and Red Pill Email, as well as our committee chairman, Ryan Phelan, and members, Kate Barrett and Anthony Chiulli. We are excited to be publishing...
I’ve helped a lot of my consulting clients create or improve subscriber preference centers over the years. The key to success is to create one with options that meet both the subscribers' needs for content and your business goals. Here are a few of the most common preference center mistakes I’ve...
In the email marketing world we are lucky to have an abundance of click rates to choose from when evaluating our campaigns. Here I want to talk about three of them – and when each is most and least useful. Definitions The first is the most commonly used metric in the...
Earlier this month during the Email Innovations Summit 2020, we had some fun; we played Family Feud: Email Edition. Armed with the results of our late May survey of the industry, we set out to see who would win a Family Feud game based on email industry survey topics. You may...