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Jeanne Jennings is a recognized expert in the email marketing industry and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable. She is Founder and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing. She is also Chair of the annual Email Innovations Summit in Las Vegas.
Her client list includes B2B, B2C, government and non-profit clients including AARP, Capital One, Consumer Reports, Hasbro, Museum of Science: Boston, UPS, Verizon and Vocus, among others.
Jeanne is an adjunct professor at Georgetown University, teaching digital marketing to students earning their Masters in Integrated Marketing Communications from the School of Continuing Studies. She also leads industry as well as private workshops on email marketing topics.
Her book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint; she is a regular contributor to her own Email Optimization Shop blog as well as the Only Influencers blog.
Jeanne is based in Washington, DC, she earned her MBA from Georgetown University, and she is an avid hockey fan (Let’s Go Caps!).
Wow, feels like I just wrote one of these!
I am honored and excited to be expanding my business relationship with Matthew Finlay and the team at Rising Media as I become the General Manager of Only Influencers.
I’ve been a member of Only Influencers from its inception in 2010; my relationship with the founder, Bill McCloskey, goes back even further, to when he was running eDataSource. It is a privilege to be entrusted to continue his work with not just the Email Innovations Summit but also Only Influencers.
Only Influencers is unique, just like the email marketing industry.
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When I was in high school our history teacher, Mr. Holt, shared his theory-of-life with us: when in doubt, the answer is seven.A few weeks later we had a pop quiz in math, with an especially difficult problem at the end. At the one-minute warning, students who either hadn’t gotten to...
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There’s the textbook ‘right’ way to structure an email marketing program, but you can often meet your initial business goals with much less: fewer email messages, reduced cost and not as much lead time. Here’s a case study in how to build your email marketing program in an agile fashion, prioritizing...
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Great article, Jeanne! Such wise advice for helping start-ups stay laser-focused to accomplish what they need NOW and table the re... Read More
Thursday, 18 October 2018 11:37
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Marketing and product are different but complimentary teams in any business. As an employee and now as a consultant, I’ve seen first-hand how the balance between them can help or hinder an organization. Read on to learn how to determine whether your company leans more toward marketing or product, and how...
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How smart are your email segmentation, automation and personalization/customization strategies? Work on these 3 mini case studies, based on projects I’ve done with my clients, to find out.
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It’s lovely to see more organizations consistently testing to boost performance! But it’s sad to see marketers doing tests which are returning inconclusive or just plain useless results. Here are three of the most common testing mistakes my team and I run across working with clients, along with tips for how you and your team can avoid making them in the future!
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GDPR shouldn't be a burden for marketing teams that already operate good working practices with privacy and communications.
GDPR ... Read More
Friday, 24 November 2017 17:32
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In “The Blueprint for Better Performance Testing” I walked you through how I look at an existing email campaign to come up with hypotheses for testing.
But what do you do when you don’t have an existing campaign to look at – what do you do when you’re developing a performance testing plan for a brand-new product or service?
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"It’s just not pony enough.”
Marketing Manager
My Little Pony
The quote above was the full extent of creative feedback to an email my creative team and I developed for Hasbro’s My Little Pony group back in the early aughts.
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“The most important work in the vocabulary of advertising is TEST. Never stop testing and your advertising will never stop improving.”
David Ogilvy
Founder, Ogilvy and Mather
Considered the Father of Advertising
Sending an email marketing message is easy. But boosting bottom line performance from send-to-send -- that’s a little more difficult. The key to success here is testing.
If you’re not doing any performance testing, now’s the time to start. If you are already doing regular testing, commit to upping your game. Either way, here’s a quick walk through the process my team and I follow to help guide you.
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“I have more than enough time to do everything I want to do to make my email marketing program more effective.”
-- said no email marketer ever
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Last week I was honored to be included on a list of ’The 20 Best Email Marketers You Should Follow and Steal From’ published by GetResponse. A colleague asked if that last part, “Steal From,” bothered me at all.
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Some of the most effective email marketing campaigns are actually based on very simple ideas. Here’s a campaign that took very little effort but generated nearly $0.75 per email – along with the 5 simple ideas behind the program.
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Thank you. The content you shared is very informative keep on sharing like this. I found some relevant content on the following li... Read More
Monday, 09 January 2017 11:40
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In case you missed it, using email newsletters to do content marketing is a thing. But not everyone is finding it to be effective. Many times the issue is the quality of the content. Here’s a brief overview of the situation along with 3 tips to help you elevate your content!
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