The Best of Jeanne Jennings
We continue our series of featuring some of the speakers at the upcoming Email Innovations Summit. Jeanne Jennings will be participating in the "Hanging Out Your Shingle: The Good, Bad, Ugly (and Upside!) of Starting an Email Consultancy" panel. Here are some of her most popular OI blog articles.
The Mindset of Great Email Marketers
"One of the benefits of email marketing is the tracking and reporting available to see how people are interacting with the messages sent. This includes basic email metrics as well as click-stream reporting on post-email activity on the Website, where the conversion usually occurs. So it always concerns me when I work with consulting clients that don’t leverage this data to their advantage. Sometimes it’s an institutional failure to properly track and report. But too often it’s an individual’s lack of comfort or even interest in the data that is holding them back."
The Creepy Side of Big Data
"Personalization is touted in email circles as a positive. I tell clients all the time that including a recipient's first name and other personal details in a message has been shown to increase engagement. But there are times when personalization can be creepy."
Analytics and Easy, Actionable Tips for Email List Conversion
"Back in September I wrote a post for this blog about the mindset of great email marketers: that they are always looking at the data and using the quantitative results to improve their future performance."
Top Resources for 'Best Practice' in Email Creative
"The body of knowledge on best practices for email creative has grown exponentially in the time since I started working in online in the late 1980's at Compuserve. Today there are dozens of resources for traditional and cutting edge best practices in email creative. Here are some of my favorites:"
Triggered Email Messages: Evaluate Your Performance with these New Benchmarks
"Epsilon released its Q4 2013 Email Trends and Benchmarks Report earlier this month and there’s some exciting new data here on triggered messages that will help marketers evaluate their email programs."