Bill McCloskey is the founder of Only Influencers and eDataSource.

LiveIntentional Weekly: What’s a ‘Walled Garden’?

LiveIntentional Weekly: What’s a ‘Walled Garden’?

Verizon, in an effort to better position itself against fellow ad tech giants Facebook and Google, is reportedly taking The Donald approach to its data and building a HUGE wall around it, creating what is commonly referred to in the industry as a “Walled Garden.”

Continue reading
  1765 Hits
  0 Comments

How to Change ESP's Part 1

How to Change ESP's Part 1
Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part I of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who...
Continue reading
  5213 Hits
  0 Comments

LiveIntentional Weekly: 2015 Holiday Retail Preview

LiveIntentional Weekly: 2015 Holiday Retail Preview

It’s the official end to summer and retailers and hard-core shoppers everywhere are already digging in to prepare for the 2015 Black Friday and Cyber Monday weekend, so we’re going to pretend September and October don’t exist and dive right into our special Holiday 2015 Preview.

This week, we’re highlighting the hottest tech and trends that you need to know about to deliver on the biggest shopping weekend of the year.

Continue reading
  1707 Hits
  0 Comments

The Robots Are Coming: Drip Marketing at it's Worst

The Robots Are Coming: Drip Marketing at it's Worst

I say automation, you think robotic, right?

No wonder. Experienced marketers and consumers alike receive corporate-heavy copy in their messages nowadays. Dry, humorless, stiff, computerized. Or the pendulum swings the other way with over-the-top witticisms and personality that tries too hard. Canned humor gets nowhere.

To strike a balance between robotic and over-friendly in your drip marketing campaigns is difficult, especially trying to let your usual brand voice have a weigh in, too. It isn’t impossible, though.

There are a few strategies that will help you craft conversational, concise copy that doesn’t sound like it came from a machine.

Continue reading
  3733 Hits
  0 Comments

What Your Drip Messages Are Missing (You Might Be Surprised)

What Your Drip Messages Are Missing (You Might Be Surprised)

In a past Only Influencers article Automated Marketing: Drip vs. Nurture, the author argues that there are drip campaigns and there are nurture campaigns.

I wouldn’t necessarily argue that point, but I would take a different perspective.

Continue reading
  4089 Hits
  0 Comments

LiveIntentional Weekly: Googling ‘Alphabet'

LiveIntentional Weekly: Googling ‘Alphabet'

Google recently shocked the tech community – and much of the world – by announcing that it was giving birth to a new parent holding company called ‘Alphabet’.

This week, Only Influencer’s partner LiveIntent explains why Google is making these changes, how the Phoenicians feel about it, and explain how this affects you – the digital marketers and/or cats that watch/walk-across-the-keyboard-and-inadvertently-hit-play every week.

Continue reading
  2196 Hits
  0 Comments

Specific Strategies to Use in Your Drip Marketing Campaigns

Specific Strategies to Use in Your Drip Marketing Campaigns

There are a lot of opinions flying around about drip marketing campaigns. Some people love it, some people hate it, and some people don’t know how to use it well.

Continue reading
  2956 Hits
  0 Comments

Friday Pitch Day: dotmailer Channel Extension Feature

Friday Pitch Day: dotmailer Channel Extension Feature

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

Continue reading
  2848 Hits
  0 Comments

Friday Pitch Day: Retake Control of Driving Your Site Traffic

Friday Pitch Day: Retake Control of Driving Your Site Traffic

If you’re a marketer heavily dependent on display ads for revenue, site traffic isn’t just important – it’s everything. Many companies today rely heavily on social media to drive that traffic, and if that’s you, we ask: 

Continue reading
  2985 Hits
  0 Comments

Holiday Email Marketing Tips for the Non-Retailer

Holiday Email Marketing Tips for the Non-Retailer

If yours is a retail or e-tail business revving up your holiday email marketing engines, this advice is not for you (but good luck and Godspeed!)

If on the other hand you’re in the same camp as non-retailers, your email running the risk of being stampeded by the crushing annual blow of “buy now” retail promotional messages to consumer inboxes from September through December, read on.

Continue reading
Recent comment in this post
Guest — Zvika
Very interesting articles by Karen Talavera .Just starting to understand what is email marketing. best Zvika
Tuesday, 04 April 2017 04:38
  5061 Hits
  1 Comment

LiveIntentional Weekly: Keeping Track of “Do-Not-Track"

LiveIntentional Weekly: Keeping Track of “Do-Not-Track"

A recent poll from the Reuters Institute for the Study of Journalism found that 47% of people polled in the U.S. and 39% in the U.K. said that they run ad blockers – and now, recent proposals look to compound this problem by setting stricter standards around “Do-Not-Track” that will employ ad blockers as reinforcement.

This week, Only Influencer’s partner LiveIntent takesa look at these changes and how publishers can combat what might be the single greatest threat to publisher revenue since… well, the Internet.

Continue reading
  2312 Hits
  0 Comments

The Ultimate Christmas Campaign Planning Calendar 2015

The Ultimate Christmas Campaign Planning Calendar 2015

If you haven’t started your U.S. holiday campaign planning, it’s time to get cracking. To help you move things along, I’ve outlined the major online selling opportunities and created a handy calendar to help you get organized for the busy season. There are 14 important dates to build campaigns around.

Continue reading
  6283 Hits
  0 Comments

Winner. Best Pitch of the Week. Back To School Time for Email Marketers

Winner. Best Pitch of the Week. Back To School Time for Email Marketers

Since the topic of marketing education just came up on another OI list, I couldn’t pass up the chance to spread the word about the Email Marketing Training, Education, Workshops and Seminars I offer at Synchronicity Marketing.

Continue reading
  4394 Hits
  0 Comments

Who Should Email Marketers Follow on Twitter?

Who Should Email Marketers Follow on Twitter?

The Following is a list of the Top Twitter Handles that every Email Marketer should follow.

Continue reading
  3265 Hits
  0 Comments

Email Industry Terms and Acronyms

Email Industry Terms and Acronyms

A Glossary of Email Marketing Terms and Abbreviations

Continue reading
  2777 Hits
  0 Comments

2014 Email Marketers Salary Guide

2014 Email Marketers Salary Guide

Are you making what you should? Download the 2014 Email Marketers Salary Guide

Continue reading
  2061 Hits
  0 Comments

Email Marketing Newsletters, Blogs, Organizations and Conferences

Email Marketing Newsletters, Blogs, Organizations and Conferences

Links to "Must Read" blogs, organaizations, and newsletters for Email Marketing Professionals

Continue reading
  1885 Hits
  0 Comments

LiveIntentional Weekly: Why Everyone Needs ESP

LiveIntentional Weekly: Why Everyone Needs ESP

This week, Only Influencer’s partner LiveIntent explains how email marketing has been re-invigorated by advances in ESP technology and how a solid email program can lead to polygamy in the woods of Vermont with Wilford Brimley and the ghost of Bruce Willis…metaphorically speaking…

Continue reading
  2230 Hits
  0 Comments

Is Demographic-Marketing Dead?

Is Demographic-Marketing Dead?

Article by Tracey Gordon, VP Client Services, and Paul Gordon, co-founder, Bubblebox.

The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had joined the great race to target, capture and retain their piece of the “the selfie generation,” while swiftly pushing the parent demographic—the boomers— under the rug. I thought it might be interesting to write something to counter all of this millennial fervor—a think piece on how to engage the oft-ignored “boomer consumer.” But the more I read about demographic marketing, the more conflicting the findings seemed to be, and the more I realized that there really isn’t a consensus definition of any generation in our modern times. So I got to thinking: is demographic marketing dead?

Continue reading
  4146 Hits
  0 Comments

Friday Pitch Winner: dotmailer

Friday Pitch Winner: dotmailer

For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wednesday (August 5th) but as you lot are so lovely… here’s preview of what’s to come.

We’ve, for some time now, allowed users to store information about purchase history, web viewing history, social profiles… against contact records in dotmailer; that’s been great for segmentation – but now we’ve got that into the email / landing page content… and then some.

Continue reading
  5077 Hits
  0 Comments