January 2016 marks the beginning of Only Influencers' 6th year! We are hoping to make it our best year yet, and I'm excited by many of the new initiatives we have planned. For this first post of 2016, I want to share with you my plans for the future and also ask for your help to make OI even more responsive to your needs as an Email Marketing Professional.
To improve is to change; to be perfect is to change often.
Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.
According to a recent study from Exelate, 30% of advertisers and more than half of agencies who reported using lookalike modeling saw double or even triple the results of standard targeting. The only problem is, 25% of of those advertisers don’t know how lookalike modeling actually works.
Journey Designer enables marketing teams to create visually compelling, easy-to-use storyboards of marketing programs and campaigns.
A compendium of articles about learning to be an Email Marketing Professional
The Interactive Advertising Bureau has declared “mea culpa” in regards to ad-blocking and has vowed to fix the problem with a new acronym: L.E.A.N. (Light, Encrypted, Ad choice supported, Non-invasive ads)
This week, we dive deep into how these new principles represent a solution that can work for everyone – publishers, marketers and consumers – without having to all-or-nothing solutions like ad blockers or paywalls. Mom would be so proud.
One question I continually hear from prospects is “we’re looking to hire someone for an email role…but we’re not sure what to look for.”
I’ve had the great fortune of working with some wonderful email marketers. They have delivered incredible value for our brands and have grown into leaders of some excellent email marketing programs. I’ve also worked with a few folks who may have been better off in a different line of work. Luckily, the “n” on this group is much smaller than that first group!
With Halloween come and gone, Only Influencer¹s partner LiveIntent is bringing you 3 terrifying tales based on the scariest trends in digital marketing: Ad Fraud, Viewability and Zombie Cookies.
How did you get started in Email Marketing?
My career has been a series of phases. Early in my career I was all about direct marketing and eLearning. The eLearning side really shaped a lot of my thinking around how people learn, connect and how content can play a role in that. I worked at Franklin Covey during the emergence of the Palm Pilot and online calendaring days, and the transition of ecommerce and online. Imagine taking thousands of hours of offline content and trying to port to self paced courseware.
Last week, the world celebrated Back to the Future Day, the day in the future that Marty and Doc travel to in Back to the Future II. To honor this day, Only Influencer's partner LiveIntent built their own flux capacitor and went back in time to 1995 to report on the biggest news in digital marketing from 20 years ago.
Greetings from the folks at Litmus!
We're thrilled to announce the release ofInstant Previews and Checklist.
I would like to announce the launch of a new seasonal case study by Alchemy Worx and promote our new “off the shelf” automated campaigns aimed at anyone who would like to implement a seasonal campaign, but is short on either inspiration, resource or constrained by internal lead times.
All right, Influencers...here we go. From the great minds at Maropost!
This week, Facebook released lead ads, allowing advertisers to add users to their email database with only two clicks. Maropost is one of six companies in the world who were part of the initial integration launch - we're calling our integration Maropost Leads.
With the use of ad blocking software increasing to over 41% in the past year alone and several ad-blocking apps appearing in the top 10 within the Apple Store, the digital world has officially pressed the “Panic!” button on ad blocking.
This week, Only Influencer’s partner LiveIntent outlines how you can survive the ad block apocalypse without having to resort to cannibalism. (Unless that’s your thing. No judgement.)
Good morning, everyone. Very excited to introduce Wylei's core machine learning-driven A/B testing product to the group. Would love to connect off list with anyone who has any feedback or wants to learn more.
Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part II of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who was heavily involved in managing one ESP change and lightly involved in another.
Someone just asked me which companies I think are leading the way with multi-channel communications at present. Which I think is an interesting question and quite difficult to answer without being subjective. It also begs the question what constitutes good multi-channel communication?