Marketers build Customer Journey Maps (CJMs) to see how customers behave from the moment they first need the product till they finally buy it. But what if your product can solve the problems your potential clients haven’t thought of yet? Why customer needs are essential for building a CJM I think...

A CRM strategy is similar to a scheme that shows you why and how a company will communicate with clients: for example, in what cases you should send emails, and when you are to use push-up notifications. I’d like to share my experience in developing such strategies and tell you how...

Are you spending your working hours efficiently? Can you unlock the full power of email marketing and achieve the highest ROI possible with your current approach? If you read my previous article for OI, you already know that I’m a huge fan of the resource-efficient approach in marketing: I believe that...

According to Litmus, in 2020, 44% of teams spent about 1–2 weeks producing one email, and 52% of them spent at least 2 weeks on the same task. That’s a lot! To stay ahead of the competitors, we must find ways to work faster, better, and cheaper than others. Being the...

In some of our projects, promotional emails bring up to 80% of all the sales from email communication. If you see that your promotional emails are no longer effective, search for the reasons and improve the situation as fast as you can.   How to understand that your emails are bad...

  Are there any email marketing techniques you’ve gotten tired of? I’ve gathered several examples of the most common mistakes and outdated strategies that some marketers are still stuck with in 2022. Disclaimer: There’s no universal recipe for a perfect email marketing strategy. However, you can use the tips from this...