Jennifer is an email geek through & through. She has been a champion of email best practices, fighting abuse & helping good senders navigate the often choppy waters of email for 17+ years.
Before coming to Kickbox, she ran the deliverability team at Zeta where she managed client setups, authentication, remediation, & deliverability strategy.
Now she's running deliverability consulting at Kickbox and is co-chair of the Technical committee at M3AAWG.
I started thinking about this over-sunsetting while working with one of my clients. They are probably one of the strongest performing senders I’ve ever met. BUT they are struggling with list retention and growth. It kills me to see well-intentioned senders struggle with their business when they are doing all the...
If one dares to look, one can find that two things that are seemingly unrelated can actually be connected and teach us quite a bit about each other. My work and my kids are huge chunks of my life, so they easily inspire my thinking and get intermingled. Just watching how...
Over the past year of consulting, I've had two client cases that have caused me significant inner turmoil. Besides fixing flawed technical setups, most cases could be fixed with the sentiment, "send wanted content." And this most often was THE solution; often boiling things down to sending the content as it...
With the Yahoo-Gmail requirements rolling out, I’m getting a lot more requests to help senders get setup and prepared for the new normal. And although there are MANY ”Yahoogle” webinars, many more questions still remain. The sheer volume of questions, even if they are repetitive, and blog posts, webinars, and Q&As...
I found the silver bullet! The one that will guarantee you inbox placement! The elusive, but oh so powerful, UNSUBSCRIBE … (pause for dramatic effect) Ok, maybe announcing it as the ‘silver bullet’ and a ‘guarantee’ was a bit much and maybe a tad bit of an overstatement, BUT hear me...
What determines your deliverability performance? I’ve seen a bunch of different images trying to explain this visually, each with their own pillars or cornerstones. None of them are wrong, but they can get too into the weeds. I argue that what determines your deliverability can be simplified and anchored into one...
This is a story about how you may unknowingly be a spammer. Ok, let me rephrase, you may unknowingly look like a spammer. And I say spammer because nowadays in the mailbox providers' eyes, unwanted mail is spam mail. SOME BACKGROUND I consult with a number of different senders with different...
With a near certain recession in the future, at least according to the Bloomberg Economic Model, a lot of uncertainty hovers in the air for businesses, individuals, and families. 2023 may feel like the start of yet another bleak year, sweeping layoffs in Big Tech at the end of 2022 from...
It started with a letter to the FEC, then took us on a whirlwind of emotion through the landscape of political email, and has landed us back to where we began. And where was that? With best practices. In June, Axios posted an article detailing Gmail’s move to allow political spam...
Last year, one of my littles made a trip to the emergency room. Throughout 98% of the experience, I felt widely out of control; especially since my job as a deliverability specialist requires me to be the one with the answers or at least with the means to find the answers....