Over the past year of consulting, I've had two client cases that have caused me significant inner turmoil. Besides fixing flawed technical setups, most cases could be fixed with the sentiment, "send wanted content." And this most often was THE solution; often boiling things down to sending the content as it...

Summary What’s the purpose of your newsletter? Often one of the largest and most frequent sends from a brand, but often a compilation of message and objective, as it tries to do all things for all stakeholders. When trying to speak to all of your audience at the same time, what...