The Art of Gathering Data, Incrementally and Responsibly, for an Enjoyable Customer Journey Experience  

alexander-sinn-KgLtFCgfC28-unsplash-600

In today's data-driven world, businesses rely heavily on customer data to gain insights and make informed decisions. However, collecting customer data should not be a one-time event, it must be an ongoing process that evolves with the customer journey. Whether a company is managing the data directly or utilizing a data...

Continue reading
  2073 Hits

The four key stages of email marketing

david-pisnoy-S_ao-YqXl2w-unsplash-600

Recently I had the honour of teaching a group of eager University students who wanted to learn everything there is to know about email marketing. It promised to be a fantastic experience, especially given the venue: the stunning city of Barcelona. But there was a catch. I had to teach these...

Continue reading
  1741 Hits

Marketing Channels Strategy

Morneau-1

While there are many emerging marketing channels strategies you/we/me can choose, we may best be advised to start with the assets we have, before chasing the newest shiny object. Lets face it, if we have a solid email subscriber list one could argue that you/we have prospects and clients that use...

Continue reading
  2467 Hits

Maximize Your Marketing Data by Asking Great Questions

pic-1-200

Image source: “Notebook work with statistics on sofa business” from Unsplash https://unsplash.com/photos/mcSDtbWXUZU/download?force=true In a previous post, I introduced the three types of analytics and shared that the first step of starting an analytics project is to ask yourself: What is the objective, intention, or question that you want answered? This post...

Continue reading
  2500 Hits

17 Memories and Observations from 20 Years in Email Marketing

Rear-view-mirror-200

Can you trace that point, that moment when your email marketing career started? The foundation of my email marketing career actually started with the launching of a paid subscription (printed paper) newsletter in 1988 while I was at the accounting firm Arthur Andersen. I dove in headfirst on taking courses and...

Continue reading
  3167 Hits

How Empathy is Making Us Better Email Marketers

trains-200-wide

One of the silver linings of this crazy 2020 has been getting to chat more often with far-flung marketing friends - the people I would normally see several times a year at industry conferences but now view weekly on my computer screen. These virtual happy hours began informally when we were...

Continue reading
  3322 Hits