Loren McDonald headshot 2019 300Loren McDonald
Program Director, Marketing Research

As Program Director, Marketing Research at Acoustic, Loren McDonald’s role is to produce thought leadership content and educate marketers on digital marketing best practices and emerging trends through articles, white papers, benchmark reports, guides, presentations, and webinars.

He has written more than 500 articles and delivered more than 350 presentations in 14 countries and 150 webinars. McDonald has 35 years of experience as a consultant, marketing executive and thought leader at companies including IBM, Silverpop, Arthur Andersen, USWeb/CKS, EmailLabs, and Lyris.

Acoustic, the largest independent marketing cloud with a total focus on the marketer, offers the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, email and mobile marketing and marketing automation solutions.

Social Media:
Twitter: @LorenMcDonald

LinkedIn: https://www.linkedin.com/in/lorenmcdonald/

Analytics are the new metrics: Understanding the why

I’ve spent the last 20 years consulting with marketers, with a significant focus on metrics and benchmarking. In fact, having produced more than a dozen email marketing benchmark reports and surveys on metrics, you could probably say I’ve made a career out of metrics.But like marketing tactics themselves, I believe it’s...
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McDonald: Is It Time To Expand/Evolve the Role of Email Marketing? Three Suggestions.

Is it time to rethink the role of email marketing?Beyond a few developments such as optimizing for mobile, the role of email marketers has changed surprisingly little in the last 20 years. Oh sure the tools have gotten better and more sophisticated, but what email marketers and teams do really hasn’t evolved...
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