A year back I started a new job as an Outbound marketing specialist in a demand generation team at Hurix . I call it the year of being uncomfortable… Transitioning from a product marketing to an outbound role was challenging but also interesting. A year into the role, I have seen...

I am currently navigating the B2B SaaS world with Hurix digital. As part of our email marketing strategy, we decided to start a monthly newsletter for customers and potential prospects alike. At Hurix our products have a very niche audience, so a monthly newsletter will deliver specific messages to particular profiles....