Recently, I upgraded our newsletter software to introduce a new image-handling service, changing the domain for all image links in our newsletters. Why, you might ask? To give us more control of image rendering in the emerging world of AI. But that’s a topic for another day. But First, A Little...

The Challenges of Post-Apple MPP for Email Marketers As email marketers, one of the biggest challenges we face is trying to figure out what content resonates best with our audiences. Prior to Apple Mail Privacy Protection (MPP), a lot of folks were using open rate along with click rate to give...