Tony Wagner
Email Marketing Manager
Strategic America
Tony Wagner built and leads the email marketing team at Strategic America, an award-winning full-service agency based in West Des Moines, Iowa. Driven by his love to deliver the best customer experience, he helps clients with email marketing strategy and execution using proven email tactics to grow their business.
Having previously worked in both retail and corporate settings in multiple industries and geographic locations over his career, he knows how organizations struggle with getting the right message in front of the right audience at the right time.
With an eye on the future, he brings innovation and continuous growth through testing, far surpassing forecasted goals.
Email marketers love metrics. They give us tangible proof that what we’re doing is working (or not). But here’s the catch: applying the same success metrics to every campaign is like using the same measuring cup for every ingredient in a recipe. Sure, it works sometimes, but other times, you’re going...
As email marketers, we’re focused on nurturing human relationships in our work. But sometimes we get so caught up in chasing trends and the latest AI model that we forget about the person in our strategies. In mid-October, my wife and I welcomed our second child into the world. Paternity leave...
The Challenges of Post-Apple MPP for Email Marketers As email marketers, one of the biggest challenges we face is trying to figure out what content resonates best with our audiences. Prior to Apple Mail Privacy Protection (MPP), a lot of folks were using open rate along with click rate to give...
