ESPs and CDPs Have Collided. Get Ready for ESCDPs!

clay-banks-odoykoPOF3E-unsplash-600

I wrote the following back in June of 2020: …let’s take a look at what a CDP is supposed to do. 1. Data Aggregation : Organize all customer data and keep it available for immediate use. Some technical resources are required to set up and maintain the CDP, but they don’t...

Continue reading
Tags:
  4835 Hits