Headlines warn that AI is set to automate millions of jobs, potentially displacing entire segments of the workforce. They’re right. According to a report by Goldman Sachs, AI could affect 300 million jobs globally, with up to 25% of tasks in the U.S. and Europe being automated. Yet history tells us...

Much of my career has been devoted to the exploration of personalization. Searching for answers to one essential question: How we make our content, our marketing, our service, and our products more relevant and more personal? Twenty or so years ago, about midway in my career, I published a book on...

GenAI has recently captured significant interest in our industry, particularly for its potential to enhance email creation — from drafting subject lines to generating complete emails. Despite the current hype surrounding GenAI and the many applications being built on it, the practical utility of GenAI often falls short of expectations. Demonstrations...