6 Great AI Ideas

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It was such a pleasure to present ’35 Great AI Ideas in 35 Minutes’ with Tamara Gielen, Materialise, at Email Innovations World 2024! For those of you who missed our presentation, I thought I would present 6 of my ideas here, and another 6 on my Email Optimization Shop blog; I’ll...

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GenAI in the automation of email production: distant fantasy or a near-future workflow?

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GenAI has recently captured significant interest in our industry, particularly for its potential to enhance email creation — from drafting subject lines to generating complete emails. Despite the current hype surrounding GenAI and the many applications being built on it, the practical utility of GenAI often falls short of expectations. Demonstrations...

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My First Foray into ChatGPT for Data and Analytics

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Recently, the OI Metrics committee hosted a webinar on Using ChatGPT for Email Data Analysis. I must admit I was skeptical of it when we started. So far, my exposure had been subject line tools that used ChatGPT, which I consistently beat for one of my clients. I also thought that...

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Digital Manual Labor, Email And AI

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Last month Jacob Wenger, co-founder of Shortwave, was a guest on The Future Of Email podcast series, hosted by yours truly. Shortwave provides a mobile and web email client — “Intelligent email, powered by AI.”  Jacob and his colleagues have been working on this for several years — before ChatGPT blew...

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It's time for marketers to lead on AI

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AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I've been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We're not just talking about what these models are, but how marketers are using...

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Rising above the mundane: The power of human creativity in email marketing

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Summary: With AI creating time efficiency on many tasks, marketers can (and should) increase their focus on creating richer, more connected, and more customer-centric content. By adding personality and emotion to emails, we can develop conversations beyond simple communication. As an example, I explore how a hotel's well-crafted webpages and emails,...

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Generative AI is Going to Change Email

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DALL·E 2022-11-09 08.58.01 - An email message soaring over a mountain valley in the style of Maxfield Parrish. In the next year or three, expect to see the look of marketing content — including email — to change more than it has in at least a decade, because of AI-generated art....

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Artificial intelligence solutions for Email Marketing: Do you understand what you are buying?

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Back in the 2000s everyone used to ask ESPs what their email delivery rate was. It was a meaningless number but one ESP would quote 98% delivery rates, the next would just claim 99%. Now you get the same questions around 'is your platform AI driven?' and ESPs have added AI...

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Find the right predictive solutions for your email marketing!

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In my last blog post, I provided a quick and easy roadmap to analytics for email marketers. In this post, I’ll continue the discussion on analytics by taking a deeper look at predictive analytics, artificial intelligence (AI), and machine learning solutions in email marketing. [Moving forward, I’ll refer to the group...

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Jarvis, Handle My Email

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On opening one of my more-than-a-few email accounts, that little red number by Inbox — or the marching rank-on-rank of boldfaced unreads — sparks a tiny twinge and a little wave of fatigue. Yes, Mom, I know I haven’t read them all. (No, Mom, I’m never going to read them all.)...

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