Setting a Minimum Email Frequency: Lessons from Publishing for eCommerce

towfiqu-barbhuiya-bwOAixLG0uc-unsplash-600

A recent conversation with some well-known folks in the space turned to the question about email frequency; but from the perspective of setting a floor – the minimum number of emails you should send folks on your list – rather than the maximum. Many eCommerce brands spend a lot of time...

Continue reading
  1949 Hits