Storytelling is a powerful marketing tactic that can level up your email campaigns by provoking emotions and engaging the audience. Customers’ loyalty and trust are often driven by the emotions they feel towards the brand. Storytelling is a perfect way to create emotional experiences between your email subscribers and your company....

I’ve been listening to brand side email marketers a lot over the last 20 years. They’re frustrated. They are resource and time poor. And on top of that, for many, email is one of the last channels to be given much attention. Leadership aren’t much interested, sales just wants marketing to...