KomalhKomal Helyer, Fractional CMO and Marketing Coach

Award winning Komal has over 20 years experience in email and digital marketing. 

A passionate email marketer, Komal is Chair of the DMA Email Council. As a key industry thought leader and events speaker, Komal is also a sub Editor @ The Modern Retail and writes for many other publications.  

Komal's passion to support greater diversity in the workplace is the driving force behind her commitment to mentoring individuals in the industry, she is also a Mentor @The Girls Network. 

She has been nominated for many awards and was proud to win Corporate Woman of the Year '19 at the Business Woman's Excellence Awards and to be awarded a Top 50 CX Star accolade in 2021.

Connect with her on LinkedIn.

Foundations of B2B SAAS Marketing - Part 1

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B2B SaaS marketing, it’s a busy industry to be in. Much of our time is spent driving strategies and thought leadership for our target market, leaving little room to keep up with the essentials and innovations that drive our own marketing and industry forward.  I believe in the importance of taking...

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The impact of personalization on customer loyalty

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Personalisation is a phrase that every marketer is all too familiar with. But far from being a buzzword, personalisation has been proven to have a significant impact on customer loyalty. And businesses who invest in personalised experiences are benefitting from repeat purchases, customer loyalty, and brand advocacy. In this post I...

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Racial Diversity in the UK Email Industry

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Our goal is to have the diversity in the United Kingdom (UK) email industry match that of the UK census by January 2025. Won't you help us by taking the 2022 Racial Diversity in the Email Industry Survey? It's now open through October 31, 2022 (we extended it), covering the US, UK,...

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3 Reasons Email Marketing excels in a crisis

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The world has had its fair share of crisis, I don’t need to remind you of the pandemic we’re still recovering from! In the UK, our nation has been catapulted from one unrest to the next. From Brexit and the Pandemic, to the rising fuel costs and now to the passing...

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2022 - The Year of the Useful Brand

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It’s been a tough couple of years, hasn’t it? A global pandemic, climate crisis, Brexit, the great resignation. To name just a few significant events. That’s enough to exhaust even the hardiest of people. For consumers, these events have had an impact on their purchasing habits, including an increased focus on:...

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How to apply the 6 principles of persuasion to email marketing

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Back in 1984, Robert Cialdini published a book called “Influence: The Psychology of Persuasion”. Today, the book is famous for its exploration of factors that affect the decisions that people make, notably when it comes to sales, marketing, and purchasing. These factors can also be incredibly powerful when utilised within email....

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6 B2C Marketing Automation Best Practices

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B2C is one of the most exciting types of marketing. But also one of the most changeable. Advances in technology. Increasing consumer demands. And changing buying habits certainly keep B2C marketers on their toes. Keeping up and implementing the latest trends can be time-consuming. Fortunately, marketing automation can ensure audiences receive...

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4 ways to ensure your email marketing gets the kudos it deserves

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I’ve been listening to brand side email marketers a lot over the last 20 years. They’re frustrated. They are resource and time poor. And on top of that, for many, email is one of the last channels to be given much attention. Leadership aren’t much interested, sales just wants marketing to...

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