If yours is a retail or e-tail business revving up your holiday email marketing engines, this advice is not for you (but good luck and Godspeed!)
If on the other hand you’re in the same camp as non-retailers, your email running the risk of being stampeded by the crushing annual blow of “buy now” retail promotional messages to consumer inboxes from September through December, read on.
A recent poll from the Reuters Institute for the Study of Journalism found that 47% of people polled in the U.S. and 39% in the U.K. said that they run ad blockers – and now, recent proposals look to compound this problem by setting stricter standards around “Do-Not-Track” that will employ ad blockers as reinforcement.
This week, Only Influencer’s partner LiveIntent takesa look at these changes and how publishers can combat what might be the single greatest threat to publisher revenue since… well, the Internet.
Well, it’s past that time of year again. Yes, past. Many companies start planning for the holiday season back in March, so if you’re just starting now…..hurry. Even if you’ve started, begin thinking now about what you can do to juice things up, and survive the holiday rush. Because let’s all admit it, volume will go up and consumers will go crazy. How do you be a hero, try something new and survive the hectic holiday period? Let’s take a look at the things you can do to save yourself and your team.
If you haven’t started your U.S. holiday campaign planning, it’s time to get cracking. To help you move things along, I’ve outlined the major online selling opportunities and created a handy calendar to help you get organized for the busy season. There are 14 important dates to build campaigns around.
Since the topic of marketing education just came up on another OI list, I couldn’t pass up the chance to spread the word about the Email Marketing Training, Education, Workshops and Seminars I offer at Synchronicity Marketing.
Have you always wanted to experiment with kinetic email – interactive and dynamic CSS in email – but did not know where to start? Introducing the FreshInbox Resources section where you can familiarize yourself with kinetic email support in email clients as well as examples and tips:
Here are nine tips for creating unsubscribe pages that gently put a shoulder around hesitant readers and steer them back into the fold by Adestra
Anyone have current figures on email reading on their PC vs. tablet vs. mobile? I realize this is a basic question, so if there's some standing public research you can point me to, that'd be awesome, too.
The Following is a list of the Top Twitter Handles that every Email Marketer should follow.
A Glossary of Email Marketing Terms and Abbreviations
Are you making what you should? Download the 2014 Email Marketers Salary Guide
Links to "Must Read" blogs, organaizations, and newsletters for Email Marketing Professionals
This week, Only Influencer’s partner LiveIntent explains how email marketing has been re-invigorated by advances in ESP technology and how a solid email program can lead to polygamy in the woods of Vermont with Wilford Brimley and the ghost of Bruce Willis…metaphorically speaking…
"No matter how you slice it, email verification vendor comparisons are tricky and time-consuming for marketers … and the risk vs. reward ratio for the agency or ESP is not particularly attractive … yet the need for finding trustworthy and affordable list verification vendors exists. "
"If you’ve ever used dotmailer's EasyEditor to knock up an email campaign, you’ll be right at home. And if you haven’t, then I think you’ll feel at home pretty quickly too (it’s entirely drag and drop, so the learning curve is pretty gentle). Very quickly and easily you can create columns, insert images, manage styles and manage background images."
Everything You Every Wanted to Know about Mobile Email: A Compendium of the World's Best Free Resources for Learning about Mobile Email Marketing
A Collection of the Best Email Design Style Guides and HTML/CSS Coding Guides
I'm looking for inspiration to up all of our lifecycle triggered emails this spring, as well as inspire our teams to try something new. Which Pinterest email marketing boards do you follow or curate?
Article by Tracey Gordon, VP Client Services, and Paul Gordon, co-founder, Bubblebox.
The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had joined the great race to target, capture and retain their piece of the “the selfie generation,” while swiftly pushing the parent demographic—the boomers— under the rug. I thought it might be interesting to write something to counter all of this millennial fervor—a think piece on how to engage the oft-ignored “boomer consumer.” But the more I read about demographic marketing, the more conflicting the findings seemed to be, and the more I realized that there really isn’t a consensus definition of any generation in our modern times. So I got to thinking: is demographic marketing dead?
One of the Influencers was interested in sharpening their HTML skills and was looking for some formal training on Responsive Coding for email. Here are some of the suggestion: