When I was in high school our history teacher, Mr. Holt, shared his theory-of-life with us: when in doubt, the answer is seven. A few weeks later we had a pop quiz in math, with an especially difficult problem at the end. At the one-minute warning, students who either hadn’t...
Way back in 2004 when eDataSource first launched, it was conceived of as a competitive email tracking tool, the first of its kind. But they quickly discovered that clients really had no insight or intelligence into their own email campaigns, let alone their competitors. There was certainly no 3rd party...
Jenna Tiffany: It's a pleasure to host another OI discussion with a topic that I’m sure all of you will have thoughts on as well as experiences to share. Artificial Intelligence in email marketing So let's start with, have you used AI in your email marketing activities? What did...