kate barrettKate Barrett is the author of the book 'E-telligence. Email marketing isn't dead, the way you're using it is and is the Owner and Email Consultant for eFocus Marketing

Email marketing is my passion as well as my career and I take great pride in my work.

With over 13 years experience working directly on client email marketing programs, I have a proven track record of increasing results; from opens and clicks to conversions. Speaking, blogging, research and being a regular contributor to Smart Insights, an IDM tutor and DMA council member for almost 3 years, means that I am always up to date with the latest email marketing news to feed my passion!

How Can Retail Marketers Stand Out This Holiday Season?

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I hate to say it, but we are now at the end of October and Christmas is almost upon us (the marketing is starting to ramp up in earnest)! For most businesses out there, email marketing planning for the holiday season would have started months ago, if not the beginning...
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OI Discussion: Relevancy

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(The following is a recent discussion on the Only Influencers discussion list led by Kate Barrett. Join Only Influencers to be part of the discussion) Kate Barrett Hi everyone! I have the absolute pleasure of leading the discussion this week and I’m so excited to see what we all come...
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Kate Barrett: Reviewing our Relevancy: How Can Marketers Evolve to Keep Up with Entitled Consumers?

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The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals .  But maybe more shockingly, only 55% of marketers think that more than half of all the emails they send are...
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