Everyday people around the world pay more for that little bit of luxury. And when it comes to hotels, as in the case of the email communications we send, customers are becoming more discerning and demanding more from the service they receive. So, let’s look at how top email marketing compares...

I've been working in the industry for some 17 years now. I fell into it totally by accident; it was a time when people referred to email as spam. It was soul-destroying. But despite the hard times email has established itself as an essential part of any marketers box of tricks....

I’m working on a feedback and approval tool for email campaigns and I wanted to get an idea of the type of tools that you are currently using for feedback, approval and proofing (not client testing ala Litmus) among stakeholders.

"For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page. Placing a video in the email message itself was looked upon as a fool’s errand at best, or the precursor to disastrous deliverability and subscriber experiences at worst. "