Gavin is a veteran of over 15 years in the email marketing industry and heads up dotdigital's thought leadership team. He’s a keen blogger, speaker, and sits on the DMA email council. He’s worked closely with organizations in B2B, B2C & NFP across Europe and the US, helping them to build their email programmes to drive increased customer experience, lifetime value, loyalty and ultimately return on investment.
Delivering an exceptional customer experience is what we email geeks are striving for. We want to surprise and delight, under promise and over deliver. We want our subscribers to be hooked, coming back for more and waiting for our following email to land in their inboxes. Newsflash, unfortunately, your subscribers won't...
I've been working in email for 18 years now, and I love it. It's allowed me to travel the world, speak on stage, work with some incredible clients, and most importantly, meet so many beautiful people. But, I have to say I'm not a fan of that; I can’t look at...
Email remains one of the most effective and versatile channels available to marketers. As a result, email constantly evolves; email always finds a way. I'm sure you've heard that all before, and if you're reading this blog, you have an interest in email, and I'm sure you heard plenty of those...
I think it's about time we have a serious conversation. Yes, you reading this. We need to address something before we go any further. I'm going to say something that might be a little controversial. I'm going to give you my secret to achieving digital marketing greatness. Ready? Stop paying so...
The reasons any of us shop in specific ways and stick to particular brands may be down to habit or, indeed, our senses of loyalty. Not to mention a need for a quality-assured product that we trust. But scarcity is a peculiar thing. It makes human beings act in strange ways....
I've been working in the industry for some 17 years now. I fell into it totally by accident; it was a time when people referred to email as spam. It was soul-destroying. But despite the hard times email has established itself as an essential part of any marketers box of tricks....