Doug is an Author, Investor, Speaker, Podcaster, Fractional CMO, ERP Consultant, and Media Buyer - specializing in Sponsored Email. a CrossFit & Olympic Weightliufting athlete, husband, dad, and granddad.
His first book “THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” became an International Best Seller.
WARNING: What you’re about to read might challenge your beliefs, shake your complacency, and make you rethink everything you thought you knew about email marketing. Consider yourself warned. I’m not here to sugarcoat the truth or coddle fragile egos. My mission is clear: to cut through the noise, the endless chatter,...
In today's digital landscape, the integration of artificial intelligence (AI) into content creation is becoming increasingly common. As AI tools become more sophisticated, they are capable of generating content that is virtually indistinguishable from that written by humans. This raises a crucial question for content creators: should they disclose the use...
Four Truths for 2024 #1 - The Google Gauntlet and the Rise of Value Let’s talk about Google's HCU and manual penalties. It feels like every other day, there’s a new hoop to jump through. But here's the twist: This isn't about dodging penalties; it's about embracing the core of what...
In a digital world teeming with information overload, a phoenix rises from the ashes of traditional content: the email newsletter. This once modest player in the digital realm has undergone a spectacular transformation, emerging as a potential standalone business powerhouse and a lucrative revenue stream for existing online brands. The Power...
Artificial Intelligence: a term that's as exciting as it is intimidating. It's revolutionized numerous industries, and email marketing is no exception. But the question lingers - can AI truly be trusted? Can machine learning and complex algorithms understand the intricacies of human communication and psychology in order to effectively market a...
Unsolicited emails, cold emails, and spam are a hot topic for the Only Influencers crowd as well as email professionals. There is a great deal of uncertainty regarding what constitutes spam, cold email, and illegal email. Many people mistakenly believe that all unsolicited or cold emails are spam, and that spam...
As a marketer with a deep love and passion for email marketing I can’t ignore all the other marketing tactics and tools available to help our clients grow their business and reduce the risk of something very bad happening. What could this very bad thing be? I’m happy you asked. The...
I choose data, analytics, and research before emotion and personal preference to influence my website and or email content. We each have unique talents that we bring to the market whether as a team member and employee, or entrepreneur. Sometimes I’ve found I’m too close to a topic to have an...
Time to rise up! Let’s look at email marketing with the backdrop of a cookie-less world with the demise of third-party cookies. This past week I was on a Zoom call with a fellow marketer asking for some marketing strategy advice. No sooner did the words email marketing leave my mouth...
Q - What is your Superpower? A question I’ve asked a couple of hundred times to my podcast guests. A - Email Marketing There are lots of discussions going on every day about email list growth, new opt-in subscriber acquisition. There are seminars, webinars, “experts” from every part of the world....
Gary Vaynerchuk was quoted as saying “marketers ruin everything”, however, I don’t agree with that broad definition. I’m a glass-half-full guy. Let’s preface that with “Lazy”. Lazy Marketers Ruin Everything! Integrity, truth in advertising, authentic brands, and great products are everywhere. However, so are the lazy marketers who cut corners, hack...
While there are many emerging marketing channels strategies you/we/me can choose, we may best be advised to start with the assets we have, before chasing the newest shiny object. Lets face it, if we have a solid email subscriber list one could argue that you/we have prospects and clients that use...
As a marketer, I’m always looking for opportunities to get better results for our clients. In case you missed the hottest new shiny object, let me introduce you to Clubhouse. Clubhouse is a live audio-only social media platform that acts much like a live event with speakers on stage, and an...
Temporary email, fake emails, and disposable email addresses are nothing new and they are not going away any time soon. Caution is warranted: The results are costly to you as an email marketer. If subscribers have used a random email generator to create a temporary email address, they are most likely...
The tough part is consistent execution and achieving that goal. So how do we use email marketing to acquire a customer and satisfy that customer? Let’s start at the beginning. When you have a problem, where is the first place you look for a solution? Google? Facebook? Youtube? You and I...
I’d suggest by the feedback I’ve gotten over the years, that most email marketers are thinking about this question the wrong way. Maybe a better way to frame that question would be; “What brand could you partner with, that would bring great relevant value to your current email subscribers” As email...
As the world of digital advertising and marketing has planted its stake firmly in the ground in support of “NATIVE” (Sponsored) Advertising, the consumers have made it clear that they support the move. The line between online content written by journalists and story-like ads that are paid for by specific corporations...