How Apple, and zero party data, will promote the rise of the more responsible marketer

iStock-1053339616-500
Email remains one of the most effective and versatile channels available to marketers. As a result, email constantly evolves; email always finds a way. I'm sure you've heard that all before, and if you're reading this blog, you have an interest in email, and I'm sure you heard plenty of those...
Continue reading
  865 Hits
  0 Comments

What Apple's Upcoming Privacy Changes Mean For Email

bradyn-trollip-pxVOztBa6mY-unsplash-300
Email, and marketing in general, has been going through a privacy renaissance over the past few years. From GDPR to CCPA to Google announcing the end of support for third-party cookies in Chrome, the privacy landscape has been evolving rapidly. Apple has been an active participant in these privacy evolutions and,...
Continue reading
  1981 Hits
  0 Comments

Pixelgeddon Resource Center

artem-kniaz-Or5xhaypXWE-unsplash-600
Welcome! We've gathered resources from around the Web to help email marketers understand and prepare for 'pixelgeddon' -- the implementation of Apple's new Privacy Protection initatives around tracking pixels and related email tactics.  Have a resource to add? Share it here. Upcoming Webinars On-Demand Webinars and Podcasts Articles and Blog Posts...
Continue reading
  1941 Hits
  0 Comments

This Is Tomorrow: Pixelgeddon

laurenz-heymann-VkfhJLz5SMQ-unsplash
Apple’s ‘Pixelgeddon’ announcement at their 2021 WWDC event (plus the rumored possibility that other companies in a similar position in the digital world could follow) is one of those before-and-after moments. How people and companies are handling it now — that’s one thing. How they will actually adapt their practices and...
Continue reading
  803 Hits
  0 Comments