The time has come for brands to dust off their vendor evaluation playbooks because, in 2025, many will need to reconsider their ESP (Email Service Provider) partnerships. The seeds of this reckoning were sown back in 2020 when the COVID-19 lockdowns forced brands to hit the brakes on ESP RFPs, delaying...

The 2024 Forrester Email Service Provider (ESP) Wave™ finally dropped today, August 5, and as usual, it’s filled with a mix of great insights, missing vendors, and “what were they thinking?” conclusions. As most of you know, for the last 9 years, my business has exclusively focused on helping enterprise brands...

Since it’s been almost 6 years since I last offered advice on OI as to how to approach your RFP process, I thought it was time to revisit the topic in the OI blog. There have been a lot of changes during that time. So let’s get started! 1. Know when...

I haven’t written recently about the Request-for-Proposal (RFP) process, but given that Halloween is right around the corner, this seemed like as good a time as any to revisit the RFP Crypt and share some examples of RFP horror!  Before sharing some of the scariest RFP stories around, I think we...