If you’re like most e-commerce and other online merchants, you depend on regular (and often frequent) promotional campaigns to drive sales. These campaigns are loaded with offers, incentives, and immediate calls to action. But is the prospect really ready to buy? Do you have a relationship? Does your prospect trust you enough to buy from you? Drip email campaigns (also called nurturing campaigns) are the tool every online marketer needs to develop that relationship and trust with prospects that will ultimately result in more sales conversions and greater client loyalty over time.

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

At the Email Design Conference Mark Robbins from Rebelmail wowed the audience on the magic of interactive email – carousels, shopping carts, interactive presentation slides – all inside an email.

Hey everyone

We’re really excited to finally talk about Taxi for Email. It’s a new web based app that bridges the gap between an email designer building a template, and a marketer sending the final HTML. 

DRIP campaigns have been shown to improve open, click-through and conversion rates, as well as deliver higher revenue per sale than business-as usual campaigns. They are also somewhat ‘set it and forget it’ – meaning you set them up once and they require minimal maintenance and time from your team to keep them running.

Nine email marketing tactics the top 3% are using to get ‘excellent’ results.

3 Ways to Use Subscriber Data to Modernize your Email Marketing

It’s August here and the Bay Area is going through one of its rare heat waves. Over the weekend, temps reached over 100 at our house, which normally never sees anything warmer than 80. Despite the summer heat, and the calendar, and the complaints of Christmas coming earlier every year, it really is time for us to start talking about holiday email delivery. 

As consumers, we cringe at the inexorable tidal wave of holiday ads headed our way. As marketers, we contribute to it. For email marketers, there’s an opportunity to elevate beyond sending five copies of the same catalogue to the guy who bought one item from your store four years ago. There’s a reason that email consistently drives the highest ROI of all direct marketing channels.

Advertise on the Only Influencers Email Buying Guide Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $300 Time: One Month Your ads will appear on the front section of the Email Buying Guide menu of the OI site as well as around every article written on Email...

Advertise on the Only Influencers International Email Page Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $200 Time: One Month Your ads will appear on the front section of the International Email menu of the OI site as well as around every article written on International Email....

Advertise on the Only Influencers Mobile Email Pages Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $200 Time: One Month Your ads will appear on the front section of the Mobile Email menu of the OI site as well as around every article written on Mobile Email....

Advertise on the Only Influencers Email Copy Pages Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $200 Time: One Month Your ads will appear on the front section of the Email Copy menu of the OI site as well as around every article written on the Email...

Advertise on the Only Influencers Email Strategy Pages Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $400 Time: One Month Your ads will appear on the front section of the Email Marketing Strategy menu of the OI site as well as around every article written on the...

Advertise on the Only Influencers Email Profession Pages Specs: includes a 728x90 Leaderboard banner and a 160x600 Skyscaper banner. Cost: $300 Time: One Month Your ads will appear on the front section of the Email Marketing Profession menu of the OI site as well as around every article written on the...

If you’re a marketer heavily dependent on display ads for revenue, site traffic isn’t just important – it’s everything. Many companies today rely heavily on social media to drive that traffic, and if that’s you, we ask: 

Email prospecting, list rental and lead generation often gets a bad rap or is dismissed as cost-ineffective, but knowing how to do it right can yeild positive ROI. It's never as simple as renting the first list that comes along to "batch and blast" your message, though. Instead, doing it right involves preparation, forethought and strategy. The five steps presented in this paper offer a blueprint for renting outside lists and/or using internal prospect files for successfully generating demand, customers and revenue.

Download 21 Steps to Success: Email Deliverability by Towerdata.

Anyone have any experience or knowledge of Drip? Looking for an easy-to-use tool that's cost effective and that will alleviate stress between my team and IT. GetDrip came recommended.

If yours is a retail or e-tail business revving up your holiday email marketing engines, this advice is not for you (but good luck and Godspeed!)

If on the other hand you’re in the same camp as non-retailers, your email running the risk of being stampeded by the crushing annual blow of “buy now” retail promotional messages to consumer inboxes from September through December, read on.