If Back to School Emails Were Reviewed by “The Breakfast Club”

If Back to School Emails Were Reviewed by “The Breakfast Club”

Welcome to the soft-launch of the Autumn season, hard launching September 23rd. Also known to yanks as Fall, it’s not simply a change of seasons, it marks the beginning of many things - The beginning of the end as Winter approaches. (This feeling is especially strong in Chicagoans.) For pagans and ghouls, the launch into the Samhain/Halloween/Harvest season and a spookfest for any reason. For others, likely who happen to be (suddlenly overjoyed) parents, it’s back to school for the kids (hoorah!). Then, there’s the Email Marketer. Back to School marks another sales season which makes us happy and provides an opportunity to send MORE EMAIL!

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What Your Drip Messages Are Missing (You Might Be Surprised)

What Your Drip Messages Are Missing (You Might Be Surprised)

In a past Only Influencers article Automated Marketing: Drip vs. Nurture, the author argues that there are drip campaigns and there are nurture campaigns.

I wouldn’t necessarily argue that point, but I would take a different perspective.

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2014 Shaw + Scott Holiday Planning Guide

2014 Shaw + Scott Holiday Planning Guide

The holiday season is fast approaching and along with it bundles of marketing opportunities -- and potential missteps. Shaw + Scott’s 2014 Holiday Guide showcases key learnings from 2013, insights into the 2014 season, and other best-in-show insights to help you start planning your 2014 wins now.

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EU Data Reform: What's coming

EU Data Reform: What's coming

The European Commission has agreed that over the course of the next 12-24 months, there'll be some major changes to EU Data Protection law, with an aim to providing consumers with greater protection over their personal details both on and offline.

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EU Data Reform: Data collection & consent

EU Data Reform: Data collection & consent

Within the next 12-24 months, a time scale set by EU Parliament, there'll be a major overhaul of EU Data Protection, brought about by the European Commission. The changes are designed to reduce risk to consumers surrounding their personal information, in light of various data security breeches over recent years.

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EU Data Reform: Processing and storing data

EU Data Reform: Processing and storing data

This guide will cover:

The changes that will be introduced in relation to processing and storing consumer data.

How the changes will impact the way you currently work.

A wider view including an in detail example of how the changes will impact a typical retail multi-channel strategy.

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EU Data Reform: What campaigns can you send?

EU Data Reform: What campaigns can you send?

In this guide you'll find a three step process to identify what you'll need to do to prepare for the reform. It covers:

The campaigns you send now and what you want to send in the future

The data you'll need to power these campaigns

The foundations you'll need in place moving forwards

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EU Data Reform: Translating the changes to your customers

EU Data Reform: Translating the changes to your customers

The fifth in our EU series, Say What?!, is a guide to translating the changes to your customers. It looks at the level of communication you need for both direct customers and partners, with some real life examples added in to provide more context and to give you some inspiration for your own campaigns.

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EU Data Reform: The right to be forgotten

EU Data Reform: The right to be forgotten

Key topics include:

The modernisation of an existing "right to be forgotten" principle-

Changes to the responsibility for providing proof and validity of consent-

Our recommendations in preparation of the reform

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How to Give Your Email Marketing Campaigns a Winning Personality

How to Give Your Email Marketing Campaigns a Winning Personality

Targeting customer personas and developing strong ‘brand voices’ will help your email campaigns connect with readers on a deeper level.

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LiveIntentional Weekly: Googling ‘Alphabet'

LiveIntentional Weekly: Googling ‘Alphabet'

Google recently shocked the tech community – and much of the world – by announcing that it was giving birth to a new parent holding company called ‘Alphabet’.

This week, Only Influencer’s partner LiveIntent explains why Google is making these changes, how the Phoenicians feel about it, and explain how this affects you – the digital marketers and/or cats that watch/walk-across-the-keyboard-and-inadvertently-hit-play every week.

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Specific Strategies to Use in Your Drip Marketing Campaigns

Specific Strategies to Use in Your Drip Marketing Campaigns

There are a lot of opinions flying around about drip marketing campaigns. Some people love it, some people hate it, and some people don’t know how to use it well.

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How to Use Drip Email Campaigns to Drive Conversions

How to Use Drip Email Campaigns to Drive Conversions

If you’re like most e-commerce and other online merchants, you depend on regular (and often frequent) promotional campaigns to drive sales. These campaigns are loaded with offers, incentives, and immediate calls to action. But is the prospect really ready to buy? Do you have a relationship? Does your prospect trust you enough to buy from you? Drip email campaigns (also called nurturing campaigns) are the tool every online marketer needs to develop that relationship and trust with prospects that will ultimately result in more sales conversions and greater client loyalty over time.

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Friday Pitch Day: dotmailer Channel Extension Feature

Friday Pitch Day: dotmailer Channel Extension Feature

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

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Friday Pitch Day: Email Carousel

Friday Pitch Day: Email Carousel

At the Email Design Conference Mark Robbins from Rebelmail wowed the audience on the magic of interactive email – carousels, shopping carts, interactive presentation slides – all inside an email.

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Friday Pitch Day: Taxi for Email

Friday Pitch Day: Taxi for Email

Hey everyone

We’re really excited to finally talk about Taxi for Email. It’s a new web based app that bridges the gap between an email designer building a template, and a marketer sending the final HTML. 

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5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

DRIP campaigns have been shown to improve open, click-through and conversion rates, as well as deliver higher revenue per sale than business-as usual campaigns. They are also somewhat ‘set it and forget it’ – meaning you set them up once and they require minimal maintenance and time from your team to keep them running.

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Nine Quick Win Email Marketing Tips

Nine Quick Win Email Marketing Tips

Nine email marketing tactics the top 3% are using to get ‘excellent’ results.

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3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

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Deliverability during the Holiday Email Rush

Deliverability during the Holiday Email Rush

It’s August here and the Bay Area is going through one of its rare heat waves. Over the weekend, temps reached over 100 at our house, which normally never sees anything warmer than 80. Despite the summer heat, and the calendar, and the complaints of Christmas coming earlier every year, it really is time for us to start talking about holiday email delivery. 

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