CRM vs. Email Marketing: How CRM techniques can help us think differently about email

DALLE-2023-02-28-11.32.32---MIRROR-IMAGE-INK-BLOT

In the B2C world what is the difference between CRM and email marketing? Nowadays the terms seem interchangeable. You only have to see many job ads that refer to CRM Manager who it seems sole responsibility is managing the email channel. Yet I would say there is a significant difference in...

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