CRM vs. Email Marketing: How CRM techniques can help us think differently about email

DALLE-2023-02-28-11.32.32---MIRROR-IMAGE-INK-BLOT

In the B2C world what is the difference between CRM and email marketing? Nowadays the terms seem interchangeable. You only have to see many job ads that refer to CRM Manager who it seems sole responsibility is managing the email channel. Yet I would say there is a significant difference in...

Continue reading
  2311 Hits

Email Copywriting ā€“ the Overlooked Art and Asset

AdobeStock_208311366-300

Whenever I ask people for examples of emails they love, most are quick to show messages from brands with gorgeous images, great design, amazing personalisation or cutting-edge technology. Hardly anyone says, "I love the copywriting in [Brand X's] emails!" Unless, of course, I'm talking to a copywriter. This is a shame...

Continue reading
  3802 Hits

Will Clubhouse (the newest social media app) Make You A Better Email Marketer?

Morneau-_20210201-170437_1

As a marketer, Iā€™m always looking for opportunities to get better results for our clients. In case you missed the hottest new shiny object, let me introduce you to Clubhouse. Clubhouse is a live audio-only social media platform that acts much like a live event with speakers on stage, and an...

Continue reading
  3446 Hits